Ready To Drink Podcast

Send us Fan Mail Nobody warns you how many jobs you take on when you go solo. One day you are the strategist. The next day you are accounts receivable, sales, marketing and the CFO arguing with yourself about all of it. Steph Vrona is about to hit year three as founder of HighDef Studio, a one-woman retention marketing firm she started after getting fired for telling a CEO his ideas were bad. Host Nate Fochtman has been a solopreneur for 18 years and together they get honest about what runnin...

Send us Fan Mail Marty Nachel has spent 40 years in craft beer as a homebrewer, beer judge, writer and author of Beer For Dummies and Homebrewing For Dummies along with the NOW AVAILABLE ON AMAZON - International Beer Judge Stories. In 1986 he became one of the first 70 people in North America certified by the Beer Judge Certification Program, and he has since judged at the Great American Beer Festival, the World Beer Cup and competitions around the world. Today his focus is the American Craf...

Send us Fan Mail Dan Serard is Chief Revenue Officer at Cannabis Creative Group, a full-service cannabis marketing agency near Boston that has worked with more than 600 brands. In this episode of the Ready To Drink Podcast, Dan and host, Nate Fochtman, break down what hemp beverage marketing takes when the shot clock on federal hemp policy is still running. Dan explains why "a hemp beverage for everybody" is dead in the water. He walks through how his team builds a full brand toolkit before a...

Send us Fan Mail Adam Borson of Highlandia says one of his favorite parts of the job is reaching back out to customers who leave reviews or send emails. In this clip he shares a message from a breast cancer survivor who struggled to sleep during chemo and found Highlandia's sleep-focused gummies. It is a reminder that hemp brands are built one customer relationship at a time. Learn more about Highlandia: Highlandia.com Subscribe for more founder stories from the drinks industry. This is...

Send us Fan Mail What would a veteran tell a lawmaker about the impending hemp beverage ban? Jimmy Plunkett didn't hesitate. His biggest fear is what happens when we overtax, overregulate or outright prohibit a product people already buy. Demand doesn't disappear, it moves to the black market, and the money goes to organizations that don't check IDs, don't test products and don't pay taxes. Jimmy says his military background is why he thinks so hard about who gains when that money changes ha...