Ready To Drink Podcast

Send us Fan Mail Many founders who win online lose at the shelf, and packaging is often the reason. A website gives you unlimited space to tell your story. A package gets about three seconds next to every competitor in the category. Megan Coffey, Head of Strategy at SmashBrand, joins Nate Fochtman to explain how data-driven packaging design helps beverage and CPG brands move from DTC to retail. She walks through how SmashBrand tests on-pack claims, product names and designs head to head with ...

Send us Fan Mail For the 100th episode of the Ready To Drink Podcast, two former pro athletes sit down with no script and no agenda. Micah Hyde spent 12 seasons as an NFL safety with the Green Bay Packers and Buffalo Bills before founding Hyde’s Hail Mary, a hemp beverage brand. Clifford “Big Cat” Starks is a former UFC and Bellator fighter, a USA MMA Hall of Famer and Nate Fochtman’s co-host on The Leaders’ Arena. This is an intentional crossover between the two shows. Micah traces his disc...

Send us Fan Mail Hops and cannabis come from the same plant family, Rick Duchin has spent 35 years proving the science behind one can rewrite the other. He built his water-soluble technology to put cannabis into drinks, then ran a forgotten box of hops through the same process. The result puts real hop flavor and aroma into the water in beer instead of fighting the alcohol. Rick is the President and Founder of HopXL in San Diego, California and the Founder and CEO of HabitCure Inc in Napa, Ca...

Send us Fan Mail Nobody warns you how many jobs you take on when you go solo. One day you are the strategist. The next day you are accounts receivable, sales, marketing and the CFO arguing with yourself about all of it. Steph Vrona is about to hit year three as founder of HighDef Studio, a one-woman retention marketing firm she started after getting fired for telling a CEO his ideas were bad. Host Nate Fochtman has been a solopreneur for 18 years and together they get honest about what runnin...

Send us Fan Mail Marty Nachel has spent 40 years in craft beer as a homebrewer, beer judge, writer and author of Beer For Dummies and Homebrewing For Dummies along with the NOW AVAILABLE ON AMAZON - International Beer Judge Stories. In 1986 he became one of the first 70 people in North America certified by the Beer Judge Certification Program, and he has since judged at the Great American Beer Festival, the World Beer Cup and competitions around the world. Today his focus is the American Craf...