Agent Series 56: AI Doesn't Care About Your Experience

You could have 20 years of experience, hundreds of transactions, and a reputation as one of the best real estate agents in your market. But if AI can't find evidence of it online, none of that experience may matter when a consumer asks who they should hire. James Dwiggins and Keith Robinson sit down with Bobby Kerr, founder of LOC8, for a masterclass on how real estate agents can become more visible in Google and AI search. Bobby explains why experience alone won't make ChatGPT, Gemini, Perplexity, or other AI tools recommend you. And why agents need to actively build the digital signals that establish their expertise, authority, and trust. From optimizing your Google Business Profile and collecting stronger reviews to creating hyperlocal content and building profiles across trusted real estate platforms, Bobby lays out a practical foundation agents can start implementing immediately. They also break down blogging, social media, AI-generated content, Google's recency bias, and why getting specific about your niche could make the difference between being recommended and being ignored. Your experience still matters. But you have to make sure the internet knows about it. Connect with Bobby on LinkedIn - Facebook - Instagram - YouTube - TikTok or email [email protected] or call 239.268.3852 Learn more about LOC8 on LinkedIn - Facebook - X or online at loc8mybusiness.com. The industry is evolving. The question is: will your business evolve with it? Join us at Zillow Unlock 2026 and be part of the conversation shaping what comes next. Register today at unlockconference.com and use code REIU20 for 20% off your ticket*. *Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts. Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1 To learn more about becoming a sponsor of the show, send us an email: [email protected] You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/ Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com. Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/ The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.