What can Gen Alpha teach us about the future of entertainment?

Studios and streamers are still writing the playbook for a generation that has never known a world without iPads or social feeds. In this episode, Ashleigh Bohr, EVP of Content Development and Marketing Strategy at NRG, sits down with Jan Ward, VP of Content Development and Marketing Strategy at NRG, and Vera Chien, Executive Director of Global Corporate Strategy and Insights at Warner Bros. Discovery, a Skydance Corporation. The group discusses a study of children aged 5 to 12, built around simulated streaming environments, custom avatars and emoji-led questions, that set out to learn exactly what kids choose to watch and why. Along the way, they look at how long-form and short-form content feed one another, and what this generation’s tastes can signal about the future of entertainment. Please note: This episode was recorded before the finalized combination of Warner Bros. Discovery and Skydance. References to Warner Bros. Discovery reflect the company as it was at the time of recording. www.nrgmr.com