340. How I Went From Budget Clients to Selling $300-a-Yard Fabric

I didn't go from sourcing $20-a-yard fabric to confidently presenting $300-a-yard fabric overnight. In the early years of my business, I wanted to create elevated, custom spaces, but I was constantly trying to save my clients money. Cheaper fabric here. Retail instead of custom there. And eventually, the design I had envisioned would get watered down. In this episode, I'm sharing what actually helped me break out of that cycle. We're talking about knowing your numbers, setting realistic client expectations, presenting higher-end options with confidence, giving clients fewer choices, having a backup ready, and getting comfortable with the fact that sometimes your client is going to say no. Because if you want to move your design business upmarket, you can't wait until you magically find clients who are already asking for $300-a-yard fabric. Sometimes, you have to be the one willing to put it on the table first. Listen in for the behind-the-scenes story of how I learned to do exactly that. -- FREE WORKSHOP: Ready to Book Better Full-Service Clients? If you're ready to move beyond clients who question every dollar and start booking better-fit, bigger-budget projects, join me for my free workshop: 3 Mistakes Standing Between You & The Full-Service Design Business Of Your Dreams I'm breaking down the common mistakes that can keep talented designers from booking dream clients, plus the practical shifts I used to build a more professional client experience, present proposals with confidence, and grow my own design firm. Save your spot for the free workshop → rebeccahay.com/dream -- This episode is sponsored by Programa. Programa is project management software built specifically for interior designers. It's designed to save you hours every week and reduce the errors that come from managing projects across scattered documents and systems. Use code RBD25 for 25% off annual Programa plans. Click to learn more.