Marketing Mistakes to Avoid: What Marketers Stopped Doing That Improved Their Results

Hey! I'd love to hear your thoughts, send me a voice note. Most marketing advice is addition. Add a channel, add a content pillar, add another sequence. Almost nobody tells you what to take out. A thread on r/DigitalMarketing asked the opposite question: what did you deliberately stop doing, and what happened to your results? This episode walks through the answers, plus one of my own. What I cover: - Why retargeting everyone who visits your site wastes budget, and what to target instead - Vanity metrics, and how to connect every number you report to pipeline - The cost of editing live campaigns every day - Channel sprawl, and why two channels that produce beat six you maintain - Publishing on a fixed schedule when you have nothing to say - Vague landing page openers and content that never mentions the product - Why the biggest discount can bring in your lowest value subscribers - Using AI agents for specialist tasks, and the mistake of pointing the time saved at producing more - How to run a subtraction audit on your own marketing in an afternoon Mentioned in this episode: Original Reddit thread: https://www.reddit.com/r/DigitalMarketing/comments/1wuz0jg/whats_something_you_stopped_doing_in_your/ GA4 and GTM setups I use for B2B clients: https://blogs.findingcities.in/ga4-gtm-setups-i-actually-use-for-b2b-clients/ Integrating AI into your SEO process: https://blogs.findingcities.in/ai-seo-automation/ Full written version: https://blogs.findingcities.in/marketing-mistakes-to-avoid/ I am Reuben Noronha, a B2B marketing consultant based in the UAE. More at https://reuben.findingcities.in