Are conference booths dead? What we learned from a workshop-only event

Ben and I are back together after finally meeting in person in Holland, Michigan (Ben’s hometown) for the We’re Not Marketers conference.  As sponsors, we didn’t get a booth or a presentation. They only ran hands-on workshops, so we spent our time building demos with prospects and customers. We cover: Whether booths will start to disappear next year Why teaching people something builds more brand than swag Customer events vs. booths: where Ben would spend $30K Attendees asking ChatGPT which booths to visit Why event attendance is dropping and dinners are getting crowded How BDRs and newer reps can use conferences to build their personal brand A Q4 pep talk from Coach Ben for every seller listening For this episode: I drink tea 🍵 (still recovering from our night out) Ben drinks white wine 🥂 (no more red for a while)