The CRM Adoption Mistake RevOps Teams Make | Hannah Cresswell

Why do well-built CRM systems go unused? Hannah Cresswell, RevOps leader at Hubstar, says the mistake is focusing on the technology while overlooking the people who need to use it. In this RevOps 500 conversation, Hannah shares how involving end users, explaining the value, providing training, and adjusting processes based on feedback can improve CRM adoption. She also discusses sales enablement, building RevOps as a strategic function, and how AI is changing the role. Subscribe to RevOps 500 for more conversations about RevOps, CRM, sales, and marketing. #RevOps #CRM #SalesEnablement