136 | Ordinary People, Extraordinary Results: Building Franchise Systems That Scale | Matthew Kunz

In this episode of the RevOps Champions Podcast, host Brendon Dennewill sits down with Matthew Kunz, President and CEO of Fastest Labs, a growing franchise brand in drug, alcohol, and DNA testing services. With nearly three decades in franchising, from his start as a Sylvan Learning franchisee to leadership roles at Mr. Rooter Plumbing and Five Star Painting, Matt brings an engineer's discipline for repeatable systems and a hard-won appreciation for the human side of franchise growth. Matt shares why franchisee support must balance data with emotion, how a "quality communication" standard creates accountability without eroding trust, and the phases-of-development model that aligns specialized franchise business coaches to each stage of an owner's growth, extending coach tenure from two or three years to five or six. He also explains why franchisee profitability matters more than AUV, the survey question that reveals system health, and the first thing emerging franchisors should evaluate when growth outpaces their processes. Franchise executives, operations leaders, and emerging franchisors will walk away with practical frameworks for scaling support, leading change, and building a system where owners succeed. What You'll Learn Why franchise support must balance data and emotion How a coaching model by growth phase reduces FBC burnout The franchisee-to-coach ratio that keeps support effective Why franchisee profitability outranks AUV as a health signal How to lead franchisees through software and system changes What to secure first when growth outpaces your processes When to use one-to-one versus one-to-many communication Resources Mentioned Franchise Business Review (FBR) International Franchise Association (IFA)  Franchise Advisory Council (FAC)  Amazon Web Services (AWS) Maslow's Hierarchy of Needs  Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:  Benchmark data showing how you stack up to other organizations A clear view of your operational maturity  Whether your business is ready to scale (and what to do next if it’s not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com.  Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!