Know Your Numbers: Real Estate Financials | Net $100K (Part 3)

Revenue gets the attention. Profit is what helps you build a business that supports your life. In Part 3 of my five-part Net $100K series, I break down the financial side of running a real estate business: gross commission income, cost of sale, operating expenses, and profit. We walk through a solo-agent budget model, then work backward from an income goal to closings, appointments, conversations, and weekly lead-generation time. I also explain why tracking your own conversion rates matters and how to use your numbers to make better business decisions. This workshop continues our look at Gary Keller’s The Rookie Real Estate Agent and the budget and economic models behind a profitable business.