Most people misunderstand the rental car business.They either assume it’s too risky, too time-consuming, or only works if you’re renting luxury vehicles. Others lump it in with online side hustle hype without ever understanding the actual mechanics behind it.In this episode, Ryan talks with George Madden, founder of Car Rental Coach, about what the rental car business really looks like when it’s built intentionally.George didn’t start with supercars or flashy marketing. He built his fleet around cheap, reliable economy cars, focusing on utilization, insurance structure, and cash flow rather than appearances.Throughout the conversation, George explains:Why economy cars consistently generate better returns than luxury rentalsHow small fleets can produce steady monthly incomeWhat people get wrong about insurance and liabilityHow depreciation and write-offs change the math entirelyHow much time it actually takes to operate a small fleetWhy this business works as both a side hustle and a primary incomeWhen scaling makes sense—and when it doesn’tThe answers are practical, grounded, and based on real experience—not theory.This episode is for anyone who wants to understand:How small businesses quietly generate cash flowWhy “boring” assets often outperform exciting onesWhat a realistic, system-driven side business actually looks likeNo hype.No shortcuts.Just a clear look at a business most people don’t fully understand—but probably should.