The Business of NIL: Parents, Brands, and the Power Behind College Sports | Justin J. Giangrande
MAY 22, 202624 MIN
The Business of NIL: Parents, Brands, and the Power Behind College Sports | Justin J. Giangrande
MAY 22, 202624 MIN
Description
Ryan Alford sits down with Justin J. Giangrande, Founder and CEO of NETWORK, for a wide-ranging conversation on how NIL is reshaping college sports from the inside out.Justin explains what athlete representation actually looks like in the NIL era, why schools, conferences, and brands are all still figuring out the rules in real time, and why the real power in college sports now sits with a handful of decision-makers who still have not fully aligned. He also breaks down how his firm approaches school negotiations, why the best deal is not always the biggest one, and what parents need to understand before trying to navigate this world alone.Ryan brings the business and brand lens, Justin brings the operator and agent lens, and together they unpack why NIL is both a mess and a massive opportunity. This episode is especially useful for parents, athletes, marketers, and anyone trying to understand where the business of college sports is actually headed.Topics CoveredNETWORK’s role in collegiate sports marketing and NILWhy regulation still has not caught upThe tension between athlete opportunity and roster chaosHow brands should think about NIL and athlete partnershipsWhy high school NIL may be the next big unlockWhat parents need to know before picking representationHow schools can create more real endorsement valueWhy some sports still have massive untapped upsideConnect with Justin J. Giangrande / NETWORKNETWORK: thenetworkadvisory.comJustin J. Giangrande bio: thenetworkadvisory.com/team/justin-j-giangrandeJustin on Instagram: @jg.networkNETWORK on Instagram: @thenetworkadvisoryConnect with Ryan Alford / Right About NowRight About Now: ryanisright.comRight About Now YouTube: youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w