Most businesses are obsessed with one question:“How do I spend $1 to make $5?” According to Jon Davids, that mindset is exactly what’s holding brands back. In this episode of Right About Now, Ryan Alford sits down with the CEO of Influicity and author of Marketing Superpowers to unpack why the future belongs to brands that build movements, not just marketing funnels. John shares how he learned to capture attention before social media existed, why most influencers are broke despite large followings, and how brands can create demand that doesn’t rely on algorithms or ad platforms. In This Episode, We Cover Why paid ads alone are unsustainable long-term The difference between building an audience and building a movement How community connects content to commerce Why “Minimum Viable Concept” beats “Minimum Viable Product” How to own customer demand instead of renting it What brands must do today to stay relevant in the next 10–20 years If you want to stop chasing customers and start attracting them, this conversation will completely change how you think about marketing. 🎧 Listen now and discover your true marketing superpower.