Stop Charging Per Visit. Start Creating Value. | Dr. Kyle Collins

Dr. Kyle Collins joins Rip It to talk upper cervical chiropractic, corrective care, patient value, pricing, care plans, referrals, and building a practice with certainty. What if patients are not really asking, “How much do you charge?” What if they are really asking, “Can you help me?” In this episode of Rip It, Dr. Steven Baker sits down with Dr. Kyle Collins, an upper cervical chiropractor in Scottsdale, Arizona, for a powerful conversation about chiropractic value, corrective care, pricing, patient communication, and getting people well. Dr. Kyle shares why patients will travel for great chiropractic care, how upper cervical work changed his practice, and why he believes chiropractors should stop making care about a per-visit price. This conversation dives into the difference between relief care and corrective care, why doctors should not prejudge whether someone can afford care, how to build value before talking about money, and why confidence comes from knowing you can deliver results. Dr. Baker and Dr. Kyle also discuss B.J. Palmer, wealthy chiropractic leaders, Robert Kiyosaki’s appreciation for chiropractic, care plans, spouse involvement, internal referrals, and the importance of staying focused on the main thing: helping people get well. They also talk through upper cervical versus full spine chiropractic, when additional areas of the spine may need to be addressed, and why chiropractors should not be more loyal to a technique than they are to the patient. This episode is for chiropractors who want to communicate better, charge with more certainty, create more value, and serve people at a higher level. Meet the Guest: Dr. Kyle Collins Dr. Kyle Collins is an upper cervical chiropractor based in Scottsdale, Arizona. He is passionate about corrective chiropractic care, upper cervical work, principled practice, and helping patients restore function by addressing subluxation and nervous system interference. Through his practice, Dr. Kyle helps patients understand that chiropractic is not just about pain relief. It is about getting the body functioning better so people can live healthier lives. Key Takeaways Patients will travel for great chiropractic care Price is not the real question. Trust is Chiropractors must build value before talking cost Corrective care should not be sold like relief care Do not prejudge whether a patient can afford care Care plans should be based on what the patient needs Spouses should be involved in major health decisions Internal referrals should be expected, not avoided Technique matters, but helping the patient matters more Confidence comes from skill, systems, and certainty What You’ll Learn Why Dr. Baker traveled to see Dr. Kyle for upper cervical care How Robert Kiyosaki came to understand the value of chiropractic Why B.J. Palmer’s vision still matters today Why chiropractors should charge what care is worth How to stop making care about the price per visit Why patients are really asking if you can help them How to communicate value on the first phone call Why spouses should attend the report of findings How to ask for referrals with confidence Why upper cervical and full spine chiropractors can learn from each other Why being married to a technique can cause you to underserve patients Connect with Dr. Kyle Collins Facebook: https://www.facebook.com/drkylemcollins