Roast My Podcast | Podcast Marketing Teardowns & Growth Strategy

Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts

Roasting a Music Podcast that Shows Why Most Interview Shows Fail

OCT 2, 202633 MIN

Description

Almost every interview-based podcast host imagines that if they could just get bigger, better, more well-known guests, their show would take off. But while celebrity guests certainly do lend credibility to a show, they rarely lead to growth. In fact, they may even hold it back… at least if you approach your show the way most interview hosts do. In this roast, we dissect a show that interviews well-known musical legends… but falls into a familiar interview-show trap that makes it hard to grow. 🛠️ Resources Subscribe to A Breath of Fresh Air Subscribe to Roast My Podcast Subscribe to our other shows: Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show. Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics. 📈 More from Podcast Marketing Academy Subscribe to The Scrappy Podcasting Newsletter Get your free personalized podcast marketing audit Join the Podcast Marketing Academy Membership for ongoing podcast marketing support 🎙️ More from @TransistorPodcasting Try Transistor podcast hosting free for 14 days Follow @TransistorPodcasting for more podcasting tips & tutorials Chapters: 0:00 Introduction 0:44 First impressions & gut reactions to the show 3:09 Show titles & keywords analysis 4:38 Episode title teardowns 5:32 Understanding listener behavior and search for celebrity interview shows 6:27 Podcast description teardown 11:47 Growth challenges for celebrity interview shows 14:51 Podcast intro listen-through & feedback 18:54 Tips for improving listener engagement 24:42 Video podcasting opportunities & pitfalls 25:59 Addressing discoverability issues 32:03 Final thoughts and recommendations