Roasting a Nerdy Games Podcast with a Content Strategy Mistake that Kills Listenership

The most marketable shows are built around a consistent premise that tells listeners what they can expect from each and every episode. Consistently delivering on that premise allows listeners to build a listening habit and even a sense of anticipation around the show, as well as making it easier for them to recommend the show to others. But sooner or later, every show faces a situation where a topic or guest comes up that is too good to pass up… but also doesn’t quite fit with the show’s premise. So what do you do? Break your premise to shoehorn the topic or guest in? Or pass up an opportunity for a potentially phenomenal episode to stick with your formula. Let’s find out. 🛠️ Resources Subscribe to Hey, Good Game Nate Kadlac Hey, Good Game design breakdown YouLean Loudness Meter Descript Spotify Apple Podcasts Subscribe to Roast My Podcast Subscribe to our other shows: Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show. Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics. 📈 More from Podcast Marketing Academy Subscribe to The Scrappy Podcasting Newsletter Get your free personalized podcast marketing audit Join the Podcast Marketing Academy Membership for ongoing podcast marketing support 🎙️ More from @TransistorPodcasting Try Transistor podcast hosting free for 14 days Follow @TransistorPodcasting for more podcasting tips & tutorials Chapters: 00:00 RMP - Hey Good Game 00:43 Introducing Hey, Good Game 01:12 Cover art & title analysis 03:10 Dissecting the show description 07:27 Exploring brand messaging on the website 10:37 The hidden dangers of "breaking your premise" 15:42 Episode title breakdowns 18:10 Trailer teardown 23:19 Using music to brand your show effectively 26:13 Custom episode artwork review 27:44 Ideas to get more social proof 30:07 Using timestamps in your show notes 31:34 Wrap up and how to submit your show