Roast My Podcast | Podcast Marketing Teardowns & Growth Strategy

Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts

Roasting a Show About Work That's Being Undone by a Single Word in its Title

OCT 1, 202633 MIN

Description

Sometimes, one word is all it takes to make or break your podcast. The right word can perfectly capture the essence of what your show is and who it's for. The wrong word, on the other hand, can instantly plant enough doubt and confusion in your potential listener's minds for them to pass your show by in search of something else. In this episode of Roast My Podcast, we're breaking down a show with a solid theme and an interesting premise… that unfortunately falls into the second category when it comes to both the title and overall framing of the show. 🛠️ Resources Subscribe to Monster in My Closet Dark Horse Advertising Agency Apple Podcasts Subscribe to Roast My Podcast Subscribe to our other shows: Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show. Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics. 📈 More from Podcast Marketing Academy Subscribe to The Scrappy Podcasting Newsletter Get your free personalized podcast marketing audit Join the Podcast Marketing Academy Membership for ongoing podcast marketing support 🎙️ More from @TransistorPodcasting Try Transistor podcast hosting free for 14 days Follow @TransistorPodcasting for more podcasting tips & tutorials Chapters: 00:00 Introduction 00:56 First impressions 01:18 Artwork and title analysis 04:22 Podcast description teardown 06:23 The importance of framing your theme correctly 08:53 Branding missteps 13:59 Trailer review & recommendations 17:49 Cliche differentiation & messaging to avoid 25:31 Episode title & description analysis 31:35 Final thoughts and recommendations