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Roast My Podcast | Podcast Marketing Teardowns & Growth Strategy
Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts
Roasting a Show About Work That's Being Undone by a Single Word in its Title
OCT 1, 202633 MIN
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Description
Sometimes, one word is all it takes to make or break your podcast.
The right word can perfectly capture the essence of what your show is and who it's for.
The wrong word, on the other hand, can instantly plant enough doubt and confusion in your potential listener's minds for them to pass your show by in search of something else.
In this episode of Roast My Podcast, we're breaking down a show with a solid theme and an interesting premise… that unfortunately falls into the second category when it comes to both the title and overall framing of the show.
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Killer Concept — a podcast breaking down the dark art and subtle science of making marketable podcasts, where in every episode, we start with a generic topic… and step-by-step, develop it into a must-listen, category-dominating show.
Podcast Marketing Trends Explained — a data-driven podcast growth show, where in every episode, we unpack a different piece of podcast marketing data to help you make smarter decisions about your show instead of relying on recycled advice and surface-level tactics.
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Chapters:
00:00 Introduction
00:56 First impressions
01:18 Artwork and title analysis
04:22 Podcast description teardown
06:23 The importance of framing your theme correctly
08:53 Branding missteps
13:59 Trailer review & recommendations
17:49 Cliche differentiation & messaging to avoid
25:31 Episode title & description analysis
31:35 Final thoughts and recommendations

