From Mattress Sales to Landscaping Software: The Creation Story of SiteDNA

Brandon Comstock went from selling mattresses on commission to building Landscapers by Nature into a 60-person operation serving multifamily and HOA properties in Calgary, then sold the entire business. Now he's building SiteDNA, software designed to solve the exact problems he lived through as an operator. In this episode, hosts Dionisio Roman and Ethan Hartzel unpack how Brandon went from helping his dad run a small garage-based crew to scaling a specialized landscaping company worth acquiring. They explore the non-negotiable operational systems that made the business sellable, the mistakes landscape account managers make daily that cost them money, and how rethinking property management creates competitive advantage. Whether you're running a landscape operation or thinking about your own exit, Brandon reveals the principles that made his company valuable and how SiteDNA is building the shortcuts he wishes he'd had. Timecodes: 00:00 – 00:27 | Intro and Show Overview  00:27 – 01:22 | Brandon's Background and Journey into Landscaping  01:49 – 02:31 | Starting from High School and Mattress Sales  02:31 – 04:16 | The Move to Calgary and First Landscape Crew  04:39 – 05:50 | Trial by Fire: Learning the Landscape Business  05:50 – 06:41 | Growing the Business with His Father  06:41 – 08:15 | Leaving to Prove Himself and Building His Own Company  08:15 – 09:40 | Landing First Contracts and the Multi-Family Niche  09:40 – 11:50 | Why Specialization Beats Being a Generalist  11:50 – 13:40 | Building Systems and Removing Yourself from Critical Path  13:40 – 15:30 | Account Manager Leverage and Property Management Innovation  15:30 – 17:20 | The Real Problem with Landscape Operations  17:20 – 19:15 | How Long-Term Planning Increases Customer Retention  19:15 – 21:00 | Preparing the Company for Sale  21:00 – 23:30 | The Exit and What Made the Business Valuable  23:30 – 25:10 | Life After the Exit and Building SiteDNA  25:10 – 28:15 | The Problem SiteDNA Solves  28:15 – 30:40 | How SiteDNA Makes Account Managers More Effective  30:40 – 35:20 | Product Features and Account Manager Workflow  35:20 – 39:45 | Spreading Team Capacity and Supporting New Managers  39:45 – 41:20 | Long-Term Planning and Customer Communication  41:20 – 43:45 | Making Account Management More Turnkey  43:45 – 44:52 | SiteDNA Product Launch and Waitlist  44:52 – 46:42 | Integrations and AI-Ready Architecture  46:42 – 47:37 | Brandon's Vision and the Shortcut He's Building  47:37 – 48:21 | Outro Resources: Have an upcoming landscaping project? Contact Tree Staple for a quote treestaple.com Connect with Jim Mancini on LinkedIn Connect with Dionisio Roman III on LinkedIn Connect with Brandon Comstock on LinkedIn  SiteDNA: https://sitedna.ai  Subscribe to Rooted in Innovation