On todays episode of Sole Sisters, Justine and Kylie welcome a very special guest, Lindsay Housman, the CEO and founder of Hettas. They begin with a conversations surrounding the development of her athletic shoe brand specifically tailored to women’s anatomy. After experiencing foot injuries from running in shoes designed for men, Housman partnered with experts to conduct extensive bio-mechanical research and community-led studies in Vancouver. They talk about the brand’s commitment to addressing unconscious design bias in the sports industry while fostering a supportive community for female athletes. Beyond footwear, Housman explores the importance of modeling an active lifestyle for the next generation to encourage lifelong participation in sports. The sisters also big up her direct-to-consumer business model and the always challenging journey of balancing entrepreneurship with family and various recreational sports.Follow Hettas on Instagram @wear_hettasSPECIAL EVENT and GIVEAWAYRegister for our special Hettas Demo Shoe Run (Reno, Nevada): HERESPONSORSFor awesome bar trivia head to: https://djtriviasierranevada.com/For amazingTrail Hats and Visors head to: https://keapeak.com/Support the showSubscribe to Running Scared Media wherever you get your podcasts for more episodes!RunningScaredMedia.comVisit our shop to purchase our jogcasts and other merchEmail us at: [email protected] us:Instagram @runningscaredmediaJoin our FB Running Group