Kubota’s BX90 Series Combines Compact Versatility with Canadian Testing

In this RRC Spotlight, Kubota is rolling out the latest generation of a tractor that has become an important part of its Canadian lineup. Andrew Marshall, Vice President of Sales, Marketing and Dealer Development says the BX-90 Series reaches well beyond one type of customer. The BX has been part of Kubota’s lineup since 2000, with the compact tractor finding uses in residential, agricultural, commercial and construction settings. And many of the people shopping in this category are new to tractors. Kubota’s research shows more than 80 percent are buying this type of equipment for the first time, putting added importance on information, dealer support and helping operators become comfortable with their machine.