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Sales Re-Purposed
ServiceNow University Radio
Episode 1: An Introduction w/ Ian Lowe
SEP 15, 20267 MIN
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Description
Bringing Purpose Back to Sales | Sales Re-purposed, Episode 1
75% of B2B buyers say they'd prefer a salesperson-free experience. Korn Ferry found a 6x increase in buyers who believe sales conversations offer zero value. If those numbers don't stop you in your tracks, they should.
Welcome to Sales Re-purposed — a new podcast on a mission to bring purpose back to sales. In this episode, we introduce the five core principles that will guide the series: Purpose, Community, Connection, Performance, and Results — and explain why purpose isn't just a nice-to-have, it's the reason customers buy in the first place.
We also sit down with our first guest, Aaron Hurst — social entrepreneur, CEO, and bestselling author of The Purpose Economy — whose work has shaped how the world thinks about purpose-driven leadership and human connection.
This isn't just another sales podcast. It's a space for connecting, learning, growing, and challenging the status quo — together.
🔔 Subscribe and join us as we bring purpose back to sales.
#SalesRepurposed #PurposeDrivenSales #ServiceNow #B2BSales

