287. 22 Years of Retail Resilience: How Ali Schuch Grew Fells Point Surf Company to Four Locations and Is Preparing to Scale

What does it take to run four retail stores, keep them profitable, and still make time for what matters most? Kathy sits down with Allison Schuch, owner of Fells Point Surf Company and Tangerine Goods, at the 10KSB Summit. Allison opened her first surf shop in Baltimore in 2003 while still working her pharmaceutical sales job. Twenty-two years later, she runs three surf shops and a women's boutique across Maryland and Delaware. In this episode, you'll hear how she handles seasonal cash flow, builds teams that run without her, and chases profit instead of just revenue. She also shares why she bought a warehouse to become the hub of her business. Her two pieces of advice are worth the listen: get comfortable with the uncomfortable in your numbers, and know that it's okay to course correct. Find Allison at fellspointsurf.com and tangerinegoods.com. For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode287 Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Savvy ShopkeeperInstagram: @savvyshopkeeperMastermind Group: Master Shopkeepers