School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
Dave Jackson
Recent Episodes
This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts.
Audience Survey
Help make the show better, and you'll be entered to win a year of membership at the School of Podcasting. Go to schoolofpodcasting.com/survey
Takeaways:
- Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement.
- Making your content easily accessible across various platforms maximizes audience reach and convenience.
- Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement.
- Creating unique content that can't be found elsewhere is a powerful way to attract viewers.
- Ensure the consumption process of your content is smooth; technical issues can drive audiences away.
- Monetizing an audience, rather than just the podcast, is key to long-term success.
Mentioned:
Mentioned in this episode:
Question of the Month
When it comes to this show, the School of Podcasting: If you were to make it shorter, what would you cut? If you were to make it longer, what would you add? Would you choose to keep it as is?
Podcast Hot Seat - Now Private Podcast Audits
There are things your podcast is missing that often lead to you losing the audience you are attracting. I help make good podcasts GREAT. End the frustration with your podcast growth. Check out the Podcast Hot Seat Service Today.
OK, I realize this seems a little odd, but stay with me. Bowling and podcasting share surprising similarities that can inspire you to start your own podcast. Just like in duck pin bowling, where mastering the basics and adapting your technique is crucial, podcasting requires a solid grasp of content creation and delivery. Throughout this episode, Dave Jackson draws parallels between the two, emphasizing the importance of feedback, practice, and finding your unique style. He also introduces an AI prompt that can help you generate fresh interview questions, making it easier to engage your audience. Whether you're a seasoned bowler or a curious podcaster, this episode is packed with insights to guide your journey.
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.
Mentioned In This Episode
Join the School of Podcasting Community
Question of the Month
Takeaways:
- The experience of duckpin bowling can teach valuable lessons about podcasting and content creation.
- Instant feedback is crucial in both bowling and podcasting; learn from your mistakes quickly.
- Practicing your podcasting skills is essential, just like warming up before bowling.
- Understand your audience's needs to create engaging content that resonates with them.
- Use AI tools to refine your podcasting content, enhancing clarity and engagement.
- Adaptability in your approach to podcasting can lead to greater audience connection and enjoyment.
Chat GPT Prompt
Craig Can Slyke from AI Goes to College showed a cool prompt for Chat GPT. You tell it about your podcast (who your target listener is) explain who your guest is, and then ask it to come up with questions that your guest hasn't been asked. Want more? Explain how some of the questions may be used for YouTube Shorts and to put those in bold.
It works. Watch Video
Mentioned in this episode:
Check Out Dave's Newsletter With Behind the Scenes Content
In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community
Question of the Month
When it comes to this show, the School of Podcasting: If you were to make it shorter, what would you cut? If you were to make it longer, what would you add? Would you choose to keep it as is?
If you want to add something new to your podcasting routine, you need to subtract something else from your schedule. Time management is crucial for podcasters; today, I'm pointing out the importance of making intentional choices about allocating our time.
Let's examine the balance between new opportunities and existing commitments. I emphasize that every addition comes with a necessary subtraction (unless you want to lose your mind).
This episode is filled with practical tips and personal insights on how to manage your time while avoiding burnout. Whether you want to expand your podcasting efforts or keep your sanity intact, this episode offers valuable insights to help you navigate your busy schedule.
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.
Takeaways:
- To succeed in podcasting, remember that adding a new task means subtracting an existing one (if you're truly "busy").
- Effective time management in podcasting requires precise scheduling for learning new tools or platforms.
- Evaluate your current commitments and prioritize what truly adds value to your podcasting journey (and value to your audience).
- Being overwhelmed by podcasting tasks can be alleviated by understanding your available time.
- Use tools to track your productivity and identify what activities yield the best results.
- Avoid the hustle culture; prioritize your health and family while managing your podcasting goals.
Mentioned In This Episode
Join the School of Podcasting Community
- schoolofpodcasting.com
- practicalprepping.info
- toggl.com
- Switchy in App Sumo
- Site Behaviour
- Motion AI Scheduling Tool
- Mouthy Broad Media
- Pod Page
- Timer
- FTC Fines
- Spanish Newspaper Had Inflated Numbers
Mentioned in this episode:
Check Out Dave's Newsletter With Behind the Scenes Content
In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community
Join the School of Podcasting
Mark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee!
Question of the Month
When it comes to this show, the School of Podcasting: If you were to make it shorter, what would you cut? If you were to make it longer, what would you add? Would you choose to keep it as is?
Live Appearnaces - Where Will I Be
I'd love to meet you. I love speaking and hanging out at podcast events. Here is a link to a page that lists all of my appearances.
Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies.
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.
Contributors:
Kim Newlove - The Pharmacists Voice, Perrysburg Podcast
Kris - Podtastic Audio
Kiona Nessenbaum - Birth As We Know It
Takeaways:
- Building a relationship with your podcast guests before the interview can lead to better promotion later.
- Make it easy for guests to share their episodes by providing direct links and images.
- As a host, please don't rely solely on guests to promote their episodes; it's not guaranteed.
- Offering your guests clear and simple promotional tools can encourage them to share your interview.
- Please tell your guests when their episodes will be released to help them prepare to share.
- As a guest, promise to promote the episode to increase your chances of being invited back.
- If you want them to share, the interview should be different than previous interviews.
Links referenced in this episode:
- schoolofpodcasting.com
- thepharmacistvoice.com
- perrysburgpodcast.com
- podcasticaudio.com
- birthaswenowitpodcast.com
- smartbusinessrevolution.com
- podnews
- This Amercian Life
Insider Secrets to Topp 100 Podcast
Dave's Resources
Join the School of Podcasting Community
Mentioned in this episode:
Podcast Hot Seat
Attention podcasters! Are you ready to take your show to the next level? Introducing Podcast Hot Seat, the ultimate resource for podcasters who want to elevate their game. Just like a friend who tells you you've got spinach in your teeth, we're here to give you the honest feedback you need to shine. At podcasthotseat.com, we specialize in helping good podcasts become great. Hall of Fame podcaster Dave Jackson will identify your strengths and show you how to leverage them to keep your audience hooked. Don't let small oversights hold you back from podcasting stardom. Visit podcasthotseat.com today and put your show in the hot seat. Your listeners will thank you! Order now and get a free month at the School of Podcasting included in your purchase.
Live Appearances
I'd love to see you at these events. Please stop by and say hi! My full list is at the link below:
Podcaster Happy Hour: The Best Free Podcaster Conference
The Podcaster Happy Hour meets once a month to check out cool podcasting tech and network with other podcasters. It's free. Check it out.
Question of the Month
When it comes to this show, the School of Podcasting: If you were to make it shorter, what would you cut? If you were to make it longer, what would you add? Would you choose to keep it as is?
Today I share insights from a week spent at Ecamm Creator Camp 2024, highlighting ten key takeaways that can help podcasters and content creators elevate their craft.
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.
Mentioned In This Episode
Join the School of Podcasting Community
Ecamm Live Software - https://supportthisshow.com/ecamm (aff)
Daniel CHi - https://www.danielchi.live/
Zoom Remote Settings App - remote settings app
AI Tools Great for Text - idiogram.ai
Daniel Batal - https://danielbatal.com/
Daniel's YouTube Channel - https://www.youtube.com/@Daniel_Batal/featured
Davinci Resolve - https://www.blackmagicdesign.com/products/davinciresolve
Daniel stands up to Filmora Playlist
Earn It: Unconventional Strategies for Brave Marketers - Book
Jeff Sieh - https://jeffsieh.com/
Connor Brown - https://www.vacationkingdoms.com/
Ian Anderson Gray - https://iag.me/
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Takeaways:
- Attending the Ecamm Creator Camp provided invaluable insights into enhancing podcasting skills and techniques.
- Daniel Chi's presentation on empathy emphasized the importance of connecting with audiences effectively.
- The integration of Zoom with Ecamm opens new avenues for live streaming and content creation.
- Understanding the significance of community around software like Ecamm can foster better user experiences.
- Exploring AI tools like Ideogram AI can significantly enhance visual content creation for podcasts.
- Learning to embrace platforms like Discord can improve networking and engagement opportunities during events.
Mentioned in this episode:
Question of the Month
When it comes to this show, the School of Podcasting: If you were to make it shorter, what would you cut? If you were to make it longer, what would you add? Would you choose to keep it as is?
Live Appearances
I'd love to see you at these events. Please stop by and say hi! My full list is at the link below:
Join the #1 Podcast Education Site - The School of Podcasting
Adam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com"