Weekly Briefing - September 29, 2026: More Data, Better Questions

This week, Google added a global spam update and multimodal Search Console reporting, while ad platforms expanded matching inputs, reporting controls, market reach, and enterprise plans. The practical response is to document reporting breaks, review data handling, and test each change against qualified leads and sales. The Expert Panel Review adds interpretation from John Mueller, Dave Smart, Anu Adegbola, Pauline Jakober, and Larry Dignan. Official records, documentation, and announcements establish the facts. Chapters 00:00 - Opening and weekly theme 00:25 - Six things to know 01:05 - September spam update 02:09 - Multimodal Search Console reporting 04:03 - Customer Match data inputs 05:35 - Microsoft Ads reporting and controls 06:40 - ChatGPT Ads expansion 07:47 - Meta Enterprise Platform 08:35 - What to say to clients References Google Search ranking updates Google multimodal Search Console announcement Multimodal reporting limits Google Customer Match documentation Customer Match change report Microsoft Advertising API release notes Microsoft Ads API analysis ChatGPT Ads expansion Meta Enterprise Platform Meta enterprise analysis Search Influence helps organizations earn visibility and leads through search, paid media, and AI discovery. Learn more at Search Influence.