97: If I Could Tell Every Service Provider One Thing About Scaling Beyond Referrals, It's This

Getting booked out through referrals is great, until those referrals start drying up, the wrong clients keep getting introduced to you, or you're struggling to convert people who don't already know you. I'm breaking down my Authority to Advocacy Curve, the three stages of scaling a service business, and how your approach to getting clients needs to change as your business grows. You'll learn how to move beyond relying on your network, turn strangers into paying clients, and create a client experience so damn good that people can't help but recommend you.