99: How We Turned a Free Challenge Into Leads, Clients, and a New Paid Offer with Taylor Lane

Taylor Lane and I are spilling the details on how we built an interactive, gamified challenge, what drove participation, the launch decisions we'd make again, and why we decided to turn the whole thing into a paid offer. Plus, we're sharing what this taught us about getting your services in front of strangers and turning that visibility into actual clients.