What to Charge as a New Ad Manager: The Real Numbers (No Guessing, No Working for Free)

Someone popped into Brandi’s inbox this morning and asked, “What’s the biggest mistake beginners make when they’re trying to get their first client?” The answer: working for free or undercharging, because you think a low price is what finally gets somebody to say yes. It isn’t. It’s the exact thing keeping you from getting hired. In this episode, Brandi gives you real numbers, no guessing, no “whatever you think she’ll say yes to.” In this episode, you’ll learn: Why two students pitched $500 to $750 for a full year with no clients, then landed clients within 45 days after raising to $1,500 The dentist test that explains exactly what a lowball price signals to your prospect The actual going rate for a brand new ad manager with zero experience, and where it came from The math on 5 to 7 clients at $1,500 versus needing 20 clients at $500 to hit the same $10K month The risk reversal method: the only time you go under $1,500, and the hard floor you never cross What to charge if you’re coming from corporate, an agency, or white labeling The exact script for when a prospect asks about your experience Why hourly pricing has built-in punishment for getting good at your job Mentioned in this episode: Confident Ad Manager Bootcamp (October, last one of the year, four days of free content plus two bonus trainings on the watch page): https://confidentadmanager.com Conversions for Clients, for early-stage service providers landing their first clients: https://conversionsforclients.com Strategist Society, apply for a spot: https://thestrategistsociety.com Not All Clients Are Created Equal: The Champagne Client Matrix https://brandimowles.com/278 How Much Time Does It Take To Run a Freelance Ad Management Business? https://brandimowles.com/297 Follow Brandi on Instagram: https://instagram.com/brandimowles Ready to scale past $10K months? If you already have a business, you’re doing around $4,000 a month, and you are completely capped out on hours, that’s a different conversation than pricing your first client. Head to https://thestrategistsociety.com and apply for a spot. Let’s get on a call and look at where your hours are actually going. If Brandi can help, you’ll talk about it. If she can’t, you’ll still walk away with a game plan and clear next steps. Loved this episode? Leave a review on Apple or hit the stars on Spotify. It takes one minute, and it tells Brandi to keep doing the dang thing for another 300 episodes. Then come tell her which number you’re raising over on Instagram @brandimowles. Now go do the dang thing. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany