The way homeowners search for HVAC, plumbing, and home service companies is changing fast. And most contractors are completely unprepared for it. In this episode of Service Business Mastery, Tersh Blissett sits down with Phil Risher from Phlash Consulting to discuss the massive shift from traditional Google SEO to AI-powered search and what it means for home service businesses. Phil explains why AI search is changing how customers find contractors, why conversational search matters more than keywords, and how tools like ChatGPT and Google AI Overviews are disrupting traditional marketing strategies. What You Will Learn in This Episode Why old-school SEO is no longer enough How AI search actually works Why Google is moving toward "agentic search" and booking How to optimize your website for AI visibility Why pricing pages and online scheduling matter more than ever How contractors should use call transcripts to create content Why AI-generated "slop content" can hurt your rankings How local backlinks and authority still matter What contractors should be doing right now to stay ahead If you want your company to stay visible in the next generation of search, this episode is a must-listen. Timestamps 00:00 Impact of AI on search queries 06:14 Shift in local search habits 09:00 Navigating AI for presentations 12:38 Debating the relevance of SEO 16:13 Using AI for customer insights 18:58 Importance of local backlinks 20:58 Building partner referral networks 24:15 Optimizing for AI search ranking 27:51 Importance of online recognition 32:29 Creating a searchable business database 33:34 Initial struggles with Notebook LM 39:10 Comparing Google and LLM relationships 42:35 Measuring AI visibility metrics 44:37 Navigating the AI search landscape 46:21 Dealing with AI memory glitches Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Phil Risher: https://www.linkedin.com/in/philrisher/ Connect with Us LinkedIn - https://www.linkedin.com/company/service-business-mastery TikTok - https://www.tiktok.com/@servicebusinessmastery Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/ Breezy: $500 toward Breezy + we'll show you exactly how many jobs you're missing right now. Book a demo here: https://calendly.com/shaun-breezy/30min?month=2026-04 PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo