In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Ryan Kiscaden, owner of Kiscaden Consulting and creator of the Next Up Trades children's book series, to discuss how storytelling can reshape the future of recruiting in the trades. Ryan shares how a conversation with his plumber brother-in-law sparked the idea to create books that explain HVAC and plumbing to children in a way they can understand and connect with emotionally. Instead of focusing only on wages, debt, and job security, Ryan believes the industry needs to tell a better story about purpose, problem solving, and helping people. They discuss: Why the trades struggle with perception problems How recruiting really starts in childhood The emotional side of working in HVAC and plumbing Why storytelling matters more than statistics The disconnect between schools and skilled trades How contractors can become community educators Why ADHD and hands-on learning may actually be strengths in the trades How AI and technology are changing the perception of blue-collar careers If your company struggles to recruit young talent, this episode offers a completely different perspective on building the next generation of skilled trades professionals. Timestamps 00:00 Promoting trades to young kids 04:15 Explaining skilled trades to kids 07:56 Changing perspectives in education 10:35 Changing perceptions around AI jobs 13:48 The gratification of helping others 17:36 Industry collaboration and collective effort 19:33 Interviewing teachers and donors 24:38 Creative uses by contractors 28:19 Challenges for kids with ADHD 32:22 Challenges with traditional schooling 33:34 Learning with technology and AI 36:32 Where to find more info Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Ryan Kiscaden: https://www.linkedin.com/in/ryankiscaden/ Connect with Us LinkedIn - https://www.linkedin.com/company/service-business-mastery TikTok - https://www.tiktok.com/@servicebusinessmastery Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/ Breezy: $500 toward Breezy + we'll show you exactly how many jobs you're missing right now. Book a demo here: https://calendly.com/shaun-breezy/30min?month=2026-04 PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo