Why Journey Mapping Is the EASY Part / Cecilie Kobbelgaard / #BTM26

Tired of polished case studies that ignore the messy reality of driving organizational change? In this episode, Cecilie Kobbelgaard shares the unfiltered truth about embedding journey management inside Grundfos over the last four years. 
 🎧 In This Episode: The reality behind "it sold itself" success stories. Why journey management is actually everything except journey mapping. How a simple cup of tea became the ultimate adoption tool. Real lessons from four years of trial and error at a 20,000 employee supertanker. Ready for more honest stories? Catch Cecilie's full talk at the upcoming Beyond the Map conference in London from November 9 to 11. Secure your spot today and come say hi to Marc in person! Enjoy the conversation and keep making wiser decisions!
 Be well, ~ Marc --- [ 1. GUIDE ] --- 00:00 Introduction 02:15 Meet Cecilie 05:00 Honest Truth 07:15 Hitting Reality 09:45 Grundfosifying 13:00 Stop Pretending 15:45 Key Takeaways 19:15 Driving Excellence 22:00 Outro --- [ 2. LINKS ] --- LinkedIn - https://www.linkedin.com/in/ceciliekobbelgaard/ Beyond the Map Conference: beyondthemap.com Get 25% off your ticket with code: SDS26 --- [ 3. CIRCLE ] --- Join our private community for in-house service design professionals. ⁠https://servicedesignshow.com/circle   ---[4. FIND THE SHOW ON] --- Youtube ~ https://go.servicedesignshow.com/btm26-cecilie-youtube Spotify ~ https://go.servicedesignshow.com/btm26-cecilie-spotify Apple ~ https://go.servicedesignshow.com/btm26-cecilie-apple Snipd ~ https://go.servicedesignshow.com/btm26-cecilie-snipd