She Sells He Sells

More time makes you less productive. Krista is selling that idea in this replay from the She Sells He Sells archive, and if you've ever stared at a wide-open calendar and somehow gotten nothing done, you already know she's onto something. Years ago, with one daughter in kindergarten and the other in a two-hour preschool program, Krista grew her business in the tiny window between drop-off and pickup. She got as much done in those two hours as she sometimes does now in a full school day, and she explains exactly why. Krista also walks through how she structures her week today, the perfect week exercise a friend shared with her personal brand intensive, and the one boundary she won't break unless Coca-Cola calls. If you are an entrepreneur heading into a season with more time on your hands, or you just left a structured corporate job and aren't sure how to build your own calendar, this one is for you. Do you buy it? IN THIS EPISODE [0:00] The idea worth buying [3:45] Why more time often means less productivity [7:00] Entrepreneurship without boundaries is chaos [8:40] The two-hour preschool window [13:45] Onstage days vs. backstage days [18:50] Why no one complains about a firm boundary [19:45] How to build your perfect week KEY QUOTE "If you don't protect your time, no one else is going to protect it for you." Krista Demcher MENTIONED IN THIS EPISODE The perfect week exercise from Michelle Langhauser The big rocks method The Pomodoro method Onstage and backstage days (Krista's calendar system) Krista's personal brand intensive Episode 185, where this conversation originally aired Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast

On her 48th birthday, Krista opens with her annual dedication to her cousin Kate, then tells the story of a week that showed her she'd been speeding past her own impact. It took a lunchtime conversation with an old friend, a drive home on I-95, and an email she never expected to get. If you're an entrepreneur who's always looking ahead to the next thing, or anyone who brushes off compliments with a joke, this one is for you. Do you buy it? IN THIS EPISODE [0:00] A birthday dedication to Kate [3:15] The Sell: you made it, you just missed it [4:30] Rereading last year's birthday email [6:30] What an old friend said at lunch [10:40] The joke we all make instead of saying thank you [13:30] Why the finish line keeps moving [15:30] The email that proved the whole point KEY QUOTE "My validation doesn't need to come from external sources, yet people are holding up a mirror for what they see. And I'm not taking enough time to look in my own mirror." – Krista Demcher MENTIONED IN THIS EPISODE Baltimore Real Producers You Are Your Brand keynote and the Sell Yourself Challenge Episode 81: Krista's tribute to her cousin Kate Krista's weekly Friday email Connect with us 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast

Confidence is a skill you learn, not earn. Lisa Hansen came ready to defend that idea, and she brought a story that makes it hard to argue with. Lisa was the second grader everyone thought couldn't talk. She grew up to become a mechanical engineer on Boeing's Dreamliner, a pastry chef trained at the Culinary Institute of America, and the owner of the bakery she had dreamed about since she was little. Every box on her dream board was checked, and she still couldn't figure out why she felt so unsuccessful. In this conversation, Lisa explains why doing the reps over and over isn't what builds confidence, what actually does, and why she would never tell a nervous client to just go do the scary thing. Krista shares her own burnout story from her direct sales days, and the two of them finally take on fake it til you make it (Brian, you're going to love this one). If you are a female founder who looks successful on paper but still doesn't fully trust yourself to make the next big decision, this one is for you. Do you buy it? IN THIS EPISODE [0:00] Lisa Hansen and the idea worth buying [1:23] Why doing the reps isn't the same as building confidence [6:06] Was Lisa always confident? "Absolutely not." [9:35] Engineer, pastry chef, and a dream board fully checked off [11:00] Meeting your goals versus meeting your needs [23:34] The call to start a conference ("I think you have the wrong girl") [29:32] Krista's full-body-rash story [38:10] When showing up on video every day isn't working [45:17] Fake it til you make it, plus Krista's red lipstick [54:43] Inside the Thriving Women's Conference KEY QUOTE "We don't thrive by changing who we are. We thrive by knowing who we are." Lisa Hansen MENTIONED IN THIS EPISODE Thriving Women's Conference, October 21 to 22, 2026, at The Maxwell in Raleigh, NC: https://thelisahansen.com/thriving-womens-conference-2026/ UNSTOPPABLE Coaching with Lisa Hansen (apply through @TheLisaHansen) Lisa's six driving needs framework Our fake it til you make it debate episodes The Red Lipstick Effect, Krista's keynote Elizabeth Holmes and Theranos (Brian's go-to counterexample) Connect with Lisa: thelisahansen.com Instagram: @TheLisaHansen Instagram: @ThrivingWomensConference Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast

You have to sell yourself first, and that's true whether you're selling jewelry, a house, or your own business. Krista joined Karen on Empowering Women in Real Estate the Podcast for a conversation about personal branding, authentic marketing on social media, and how to sell yourself even if you've always said "I'm just not a salesperson." It starts with three months of zero dollars in sales, a lot of complaining on the couch, and one sentence from Brian that Krista did not want to hear (mostly because he was right). From there she makes the case that nothing sells itself. That goes for a necklace, a listing and a business, and it will stay true until people believe in the person selling it. In a feed full of AI influencers and agents trying to look like Selling Sunset, being fully yourself is the only thing no one can copy. If you've ever said "I'm just not a salesperson," this one is for you. Do you buy it? IN THIS EPISODE [0:00] How a Stella & Dot necklace connected Krista and Karen [3:30] Three months of zero sales and the feedback that changed everything [7:00] AI influencers and why authenticity matters more now than ever [11:45] What sales actually is (and why you have to believe it) [15:00] The resilience resume [18:30] Style, stance and story: the three S's of being your brand [28:45] The parting thought Krista will never stop saying KEY QUOTE "I have found the more I am uniquely myself, the happier my business gets, the better my client experiences are because people know what they're getting when they hire me." — Krista Demcher MENTIONED IN THIS EPISODE Empowering Women in Real Estate the Podcast and Conference Stella & Dot The ACORN Method and StorySelling Krista's Personal Brand Quiz (style, stance or story: which one is yours?) The great fork vs. spoon coffee debate Selling Sunset Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast

Is Krista calling herself a hot girl? Yes she is, and yes, she means both kinds of hot: the conventional kind and the midlife, hot-flash-on-a-random-Tuesday kind. About a year ago, a podcast host asked Krista a simple question, "What do you do for fun?" and she had nothing. That moment sent her on a quest that took her back to a ballet studio she walked away from at 17 and onto a tennis court where she is proudly, firmly in the beginner group. In this episode, Krista shares the five things every good hobby should do for you (credit to @lifewithjacey), the one rule she follows about which hobbies stay off the internet, and her answers to every excuse we tell ourselves about why now isn't the time. If you are a woman in midlife, a mom who has put herself last for a long time, or someone who couldn't answer "what do you do for fun," this one is for you. Do you buy it? IN THIS EPISODE [0:23] The Sell: hot girls have hobbies, and the two kinds of hot [1:40] The podcast question Krista couldn't answer [5:20] The Story: going back to ballet after decades away [10:30] Why she chose something she knew she'd be terrible at [12:12] The Solution: the five buckets a hobby should fill [24:00] The hobby that checks every box [25:00] Why one of your hobbies should never be posted [26:00] The objections, and the one Krista pushes back on hardest [29:30] What a Dancing with the Stars pro taught her about who's really watching [31:20] The Stakes: what happens when the kids leave [33:14] The Success: how to find your hobby this week KEY QUOTE "There is nothing selfish about taking care of the person that takes care of everyone else." (Krista Demcher) MENTIONED IN THIS EPISODE @lifewithjacey on Instagram The Daily Creative by Blythe Harris and Mallory May Bobbi Brown Julianne Hough The Joy of Just Trying Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast