Nasrin Mostafazadeh, co-founder and CEO of Verneek, traces her path from a teenage robotics champion to founding an AI company with a boy at that same robotics competition, who later became her husband. She explains why 2026's wave of generic LLM shopping integrations largely failed, and how Verneek's domain-specific AI cut Nordstrom's product-tagging time by 20x while beating human accuracy by 20%. We meet: Co-founder &amp; CEO of Verneek Nasrin Mostafazadeh Credits:This episode of SHIFT was produced by Jennifer Strong with help from Emma Cillekens. It was mixed by Garret Lang, with original music from him and Jacob Gorski. Art by Meg Marco.

Why 2026's wave of generic LLM shopping integrations largely failed, and how a domain-specific AI cut Nordstrom's product-tagging time by 20x.


        Nasrin Mostafazadeh, co-founder and CEO of Verneek, traces her path from a teenage robotics champion to founding an AI company with a boy at that same robotics competition, who later became her husband. She explains why 2026's wave of generic LLM shopping integrations largely failed, and how Verneek's domain-specific AI cut Nordstrom's product-tagging time by 20x while beating human accuracy by 20%.



We meet: 

Co-founder &amp; CEO of Verneek Nasrin Mostafazadeh



Credits:

This episode of SHIFT was produced by Jennifer Strong with help from Emma Cillekens. It was mixed by Garret Lang, with original music from him and Jacob Gorski. Art by Meg Marco.
      

Why the Chatbot Shopping Boom Fizzled

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