Fake Hotel Contests Are Going Viral and Real Hotels Are Paying for It
On today’s Skift Daily Briefing, Tasmin Lockwood, Skift’s Climate and Experiences Reporter, breaks down why the Spirit data sale could set the rules for what bankrupt travel companies can sell to AI, why Whitbread’s activist problem gets worse with every missed property sale, and why hotels are absorbing the cost of a scam the platforms haven’t figured out how to stop.