Inside the new store concept from Marathon Sports

Marathon Sports CEO Ben Cooke and store designer Holly Weise of 3 Dots Design talk about the recently opened trail centric store in North Conway, NH. The pair talk about the vision to bring the look and feel of famous UTMB (Ultra Trail du Mont Blanc) to a run store. And the challenges in doing that: building a giant rock wall, working with brand partners and getting the kegerator to work. Ben also pulls back the curtain on Marathon's new branding and the store's goal to be " the trusted guide to run culture" in the Northeast.