Finding Your "UVP": Two Fun Ways to Uncover What Makes You YOU!

Text Emily! As a copywriter, I was recently asked by a business advisor what MY "UVP" (Unique Value Proposition) is. "Well, I don't have one!" I replied. Me. A copywriter! The person who helps clients find their UVP all the time.  If you don't have one either, don't know what it is, don't worry. We're not the problem. The problem is that everyone is out there telling you the SAME way to find what makes you different. They encourage you to use a dry, fill-in-the-blank formula that somehow makes everyone sound exactly the same.  In this episode, we're throwing that formula out the window, and I'm sharing two FUN ways to find what makes YOU one-of-a-kind.  In This Episode:  How the standard UVP "formula" falls flat and keeps it surface level  The 5 Whys Exercise (adapted to help YOU find your message)  Two examples  Using the rules you break to find your differentiator The 6 rules I happily ignore  And more!  The 5 Whys, Step by Step:  Start with what you do. "I'm a ___." Ask: why does that matter? Take that answer and ask why again, "Great, now, why does that matter?" Keep going, about five times total. Around why three or four, the surface answers run dry and the real true-to-you thing shines through.  Weave your newfound truth into your homepage, your bio, a piece of content, and how you introduce yourself.  About me, Emily Aborn! Your Hostess with the Mostess  I'm a Small Business Copywriter, speaker, and your loyal and nerdy host of Small Business Casual. I bring 12+ years of entrepreneurial experience and have spent the last eight years writing copy across 124 industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a question for the show? Email me at [email protected]. Website: Emilyaborn.com Facebook: Facebook.com/Emily.CatherineGrace LinkedIn: Linkedin.com/in/EmilyAborn Substack: Smallbusinesscasual.substack.com