How NOT to Grow Your Business: When Doing Everything "Right" Doesn't Work

Text Emily! Even when you do all the “right” things, consistently, for over a decade… there are still no guarantees it's going to "work".   In this episode, I’m sharing all the things I’ve done “right”, what actually happened, and the things that worked the entire time while I wasn’t looking at my metrics.  There are all sorts of other factors that can propel your business a whole lot more than a shiny marketing plan executed to a T.  Consistency, even when perfect, isn’t a surefire thing. It’s about choosing the actions specific to YOU and your business. The ones that really matter, the make it or break it ones and giving up on the ones that don't make a lick of a difference even if you're consistent til' the cows come home.  Traditional marketing consistency isn’t everything, and today, we’re gonna talk about it!  Inside the Episode:  A non-exhaustive list of things I was consistent with over the past 12 years that have given me a big fat zero return on investment  What it says about you if the Instagram algorithm hates you, email marketing isn't working, LinkedIn is a bot-magnet, and Pinterest has been a flop How to evaluate what's working and what's not  Why collaboration, relationships, and connection might be where to focus your consistency efforts instead How customer service and improving your skillset can grow your business The power of reviews and social proof  Being willing to change it up My very BEST marketing secret Making friends in business And more! Connect with Me, Emily Aborn:  I'm a Small Business Copywriter, Podcast Host of Small Business Casual, and Marketing Strategist with 12+ years as a business owner and 8 years writing copy across 125+ industries.  I help you step into becoming (and sharing) the real YOU. For fun, I love reading, writing, spending time with friends, getting 14,000 steps a day with my dog, Finch, and moments of uninterrupted silence. Got a question for the show? Email me at [email protected]. Website: Emilyaborn.com Facebook: Facebook.com/Emily.CatherineGrace LinkedIn: Linkedin.com/in/EmilyAborn Substack: Smallbusinesscasual.substack.com