Not All Stories Are Glamorous: Everyday Stories, Lasting Connection with Sara Lohse

Text Emily! Think your stories aren't worth telling?  Think again!  In this episode, my guest Sara Lohse helps us to find the stories in our ordinary lives that are hiding in plain sight. She shares how everyday moments can become compelling stories that build connection, make content memorable, and help guide people to new insights and inspiration.  Our conversation explores how to uncover the threads inside the "mundane" and why the best stories are almost always the ones that seem too small to matter (at first). In the episode:  The tattoo that was meant to be an airplane... but... turned out a little upside down and how it changed Sara's life, nudging her into entrepreneurship Why audiences don't need more information and stats, they need more stories. Your stories.  Why your story doesn't need to be dramatic, traumatic, or feature any rock bottoms to be worth telling  Examples of how to find threads and patterns that lead to compelling and memorable stories  How to create a memorable impression and lasting connection with every story you tell  Do's and don'ts of good storytelling  And more! Quotes:  “A podcast isn't a place for information; it's a place for stories.” “Our stories are already written. They're just a telling of what we've experienced.” “Why are we just kind of coasting through our lives when we could be just intentionally experiencing it?” “You don't need a huge trauma story to have a story worth telling.” “Start with the lesson, then find the story. “The best stories are the ones that feel almost too small to matter at first.” About Sara Lohse Sara Lohse is an award-winning author, podcast strategist, and storyteller who helps business owners and consultants create impact through thought leadership and podcasting. As the founder of Branded Media, she's guided by one core belief: everything happens for a story. Book: openthisbook.com/ FREE Storytelling Download: favoritedaughtermedia.com/openthisjournal/ Instagram: instagram.com/stickwithbranded Facebook: facebook.com/sara.nicole.lohse LinkedIn: linkedin.com/in/saralohse/ About me, Emily Aborn! Your Hostess with the Mostess  I'm a Small Business Copywriter, speaker, and your loyal and nerdy host of Small Business Casual. I bring 12+ years of entrepreneurial experience and have spent the last eight years writing copy across 124 industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a question for the show? Email me at [email protected]. Website: Emilyaborn.com Facebook: Facebook.com/Emily.CatherineGrace LinkedIn: Linkedin.com/in/EmilyAborn Substack: Smallbusinesscasual.substack.com