Staying in Your Lane: It's Not Just for Them, it's for You!

Text Emily! "Stay in your lane" usually gets taught as a branding rule: don't confuse your audience about what you actually do.  While it's true, it's only half the story. The other side of the coin is that staying in your lane also protects YOU. Your energy, boundaries, time, margins, and creativity.  It's self-preservation.  In this episode, I talk about how your lane is a nice, cozy container that helps you do your very best work.  In This Episode Why "stay in your lane" is only half-taught The client project that ate my week (and how I was the one who brought it on!) The energy, boundary, and time cost of veering out of your lane How to stop and pause instead of taking on more The generous, community-building side of staying in your lane: making the referral What to do when you want to expand your lane and offer new things Connect with Me, Emily Aborn:  I'm a Small Business Copywriter, Podcast Host of Small Business Casual, and Marketing Strategist with 12+ years as a business owner and 8 years writing copy across 125+ industries.  I help you step into becoming (and sharing) the real YOU. For fun, I love reading, writing, spending time with friends, getting 14,000 steps a day with my dog, Finch, and moments of uninterrupted silence. Got a question for the show? Email me at [email protected]. Website: Emilyaborn.com Facebook: Facebook.com/Emily.CatherineGrace LinkedIn: Linkedin.com/in/EmilyAborn Substack: Smallbusinesscasual.substack.com