The Answer Key You Forgot You Had: Your Messaging Isn't One and Done

Text Emily! What do you say when you don’t know quite what to say?  That is the question, and today, I’m going to show you where the answer is… the secret answer key you have access to that you might not even know about.  Your messaging shares who you are, guides you in how you treat others, defines what you stand for, and becomes the thing that speaks for you time and time again.  Strong messaging is the most impactful writing you’ll ever do, and in this episode, we’re gonna dive into what that means! How messaging acts as a decision-making tool, not just customer-facing Why your messaging should be at the heartbeat of every conversation  How your messaging shows up behind-the-scenes Why having an answer key is actually the SIMPLER way and lets you stop reinventing the wheel The 5 questions that build your answer key, plus where to keep it so you'll actually use it Your messaging isn't just pretty words on your homepage. It's what shows up for you when you don't know what to say.  Links & Resources:  Courtney Reimer's Talking the Talk Podcast  Why Podcasts Win in a Sea of AI Slop Episode (with yours truly :))  Brand Messaging Guides Questions to Reflect On:  What do I stand for? (The values you won't flex on, the hill you’ll die on.) What do I NOT stand for? (The lines you won't cross, no matter how much money, the automatic NO) How do I treat people, especially when something goes wrong? (how do you want to show up when they ain’t happy)  Who am I for, and who am I NOT for? (who are you sending packing and who is welcomed in with open arms?)  What do I sound like when I'm being truly me? (write down ACTUAL personality traits here - quirky, bubbly, intelligent, incisive, silly, professional, thoughtful, intentional, kind, etc.)  Bonus questions: What do I promise MYSELF as a business owner?  What do I promise others as a business owner?  About Me & Let's Connect I'm a Small Business Copywriter, Podcast Host of Small Business Casual, and Marketing Strategist with 12+ years as a business owner and 8 years writing copy across 125+ industries.  I help you step into becoming (and sharing) the real YOU. For fun, I love reading, writing, spending time with friends, getting 14,000 steps a day with my dog, Finch (Finchester for short), and moments of uninterrupted silence. Got a question for the show? Email me at [email protected]. Website: Emilyaborn.com Facebook: Facebook.com/Emily.CatherineGrace LinkedIn: Linkedin.com/in/EmilyAborn Substack: Smallbusinesscasual.substack.com