Small But Mighty Agency: How to Grow Your Agency | Podcast Guru

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If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in. I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode. I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it. My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies. All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity. Let's go!

Recent Episodes

What CMOs Wish Small Agencies Understood Right Now

By the time your ideal client asks for a proposal, how much of their decision has already been made? Probably more than most agency owners realize. CMOs are paying attention long before they formally enter the market for an agency. They're looking for signs that a potential partner understands their business, can move quickly, and won't add more risk to an already high-pressure role. So, what makes a small agency feel like the right choice? Christian Banach, founder of Next Big Win, and I dug...

28 MIN

The September Habit That Saved Me From December Surprises

There's one thing that consistently saved me from finding out in December that a client had already checked out. It didn't work perfectly every year, but the years I ran it, I saw the risk coming instead of getting blindsided by it. In this solo episode, I'm talking about that habit: an existing-client growth review run every September, no matter how packed the month got. It was a deliberate look at where things actually stood with the clients I already had, quick and practical ra...

8 MIN

Keeping Your Pipeline Warm

Referrals feel great until they stop. And when they do, most agency owners realize they never actually built a pipeline, they built a network and hoped it would behave like one. Jasma Moody spends her days inside the pipeline of Copper, listening to sales calls, digging through customer data, and figuring out exactly why some leads convert and others quietly disappear. In this episode, she breaks down the real difference between a network and a pipeline, and why so many agency owners co...

21 MIN

It's Never Just a Project Management Problem

There's a version of the "we need to talk about scope" conversation that plays out in almost every agency, and it usually gets treated as a project management and profitability problem. Talia Palermo doesn't see it that way. She compares it to going in for what you think is a shoulder injury and finding out the real issue is somewhere else in your body entirely. Project management issues, she says, are often just the symptom. The real cause is usually hiding a few steps back. Talia is t...

27 MIN

What Makes Your Agency Irreplaceable

You're doing a piece of client work you've done a hundred times. You open a tool, and it does in minutes what used to take an afternoon. And instead of relief, there's a stomach drop: if it can do that, what am I still charging for? Here's the real risk. Your clients are having that same realization, whether you talk about it or not. And if you stay quiet about what's changed in how you deliver your work, you're not protecting yourself, you're just waiting for them to notice on their ow...

13 MIN