Maya and Peyton on Disrupting the Baking Aisle with Batta

Today I am joined by the founders of Batta, Maya and Peyton! Maya is the co-founder of Batta, a newly launched all-natural cake mix brand based in NYC. A native of Dallas and Wake Forest graduate, she holds a master's in sustainability from Harvard and has built her career at a leading professional services firm. At Batta, she drives creative vision, brand strategy, and marketing: building a brand that proves clean ingredients and genuine beauty don't have to be mutually exclusive. In her limited free time, Maya loves to bake (a given), run (completing the 2025 NYC Marathon… despite a few injuries), and hang out with her kitten, Squirrel. Peyton is the co-founder of Batta and leads the behind-the-scenes side of the brand. From finance and legal to operations, she is focused on building the foundation that allows Batta to grow. With a double major in math and business from Washington and Lee University and a six-year career in investment banking and private credit, Peyton brings a practiced analytical mindset to the business and loves figuring out how to turn a great idea into a company that can actually scale and survive. Outside of Batta, Peyton is happiest spending her time outdoors, running, hiking, or finding an excuse to get to a sauna or cold plunge. In this episode we talked about the idea behind Batta, what it's like launching a CPG brand, coming up with iconic flavor combinations, how to get in stores, and so much more!  Batta's Instagram Batta's Website For Goodness Cakes