Social Currency with Sammi Cohen

Mary Holland Nader spent five years managing money for ultra-high-net-worth clients at Deutsche Bank. Then she quit to film a reality show with her three sisters… and pitched a fintech company on camera. Today, Mary joins Sammi to talk about life as “the finance sister.” She shares why she dropped her middle name and hid her Instagram from her Wall Street colleagues, how pitching Mary & Pip on Love Thy Nader turned viewers into a community, and how she uses fame as a business asset without sacrificing the credibility a finance brand needs. Then, Mary breaks down the business. She explains how she raised her first round through friends, family and cold outreach, the investor who told her she was raising far too little, and why she’s holding off on venture capital for now. She also walks through how Mary & Pip works, from the three accounts everyone needs to get started to a financial health score designed to replace the shame of a credit score, and what she learned studying the graveyard of fintech companies that came before her. Plus, Sammi asks what happens when business and family overlap, including the awkward moments of asking her sisters to pay her back and explaining SAFEs at the dinner table. Finally, Mary shares the most common money mistake she saw among wealthy clients, the financial product she considers the biggest scam and whether Gen Z’s “little treat” spending is really the problem. Follow Sammi Cohen on Instagram Subscribe to the Social Currency newsletter Here’s What Sammi Covers with Mary:00:00 Mary Holland Nader’s Social Currency 01:15 Partner Message - Mercury and Gusto 03:25 Introducing Mary Holland Nader 05:28 From Wall Street to Love Thy Nader 06:40 Pitching Mary & Pip on Reality TV 09:05 Why Mary Launched the Growing Interest Podcast 10:40 Why Mary Hid Her Instagram From Her Colleagues 13:05 Becoming “The Finance Sister” 16:55 Using Fame as a Business Asset 20:05 Partner Message - Mercury and Gusto 24:10 The Lord of the Rings Story Behind the Name 26:30 How Mary Raised Her First Round 30:05 Why She’s Avoiding VC for Now 32:00 Balancing Credibility and Entertainment 36:10 What Mary & Pip Actually Does 39:50 Replacing the Credit Score With a Financial Health Score 42:00 Lessons From the Fintech Graveyard 46:05 Going Into Business With Your Sisters 52:45 Vulnerability vs. Credibility 54:40 Lightning Round 57:45 Mary’s AI System for Staying Organized 59:10 Social Currency Corner: Is the Treat Economy a Problem? Learn more about your ad choices. Visit megaphone.fm/adchoices

What if kids could finish a full day of academics in just two hours? That’s the promise behind Alpha School, the AI-powered private school claiming its students learn 2.6 times faster than their peers and graduate with an average SAT score above 1470. Today, Sammi takes you inside the Alpha School story. It began in 2014 as Emergent Academy in Austin, founded by MacKenzie Price and Brian Holtz, and today it is backed by billionaire Trilogy founder Joe Liemandt. Sammi breaks down how the model works, from adaptive learning software and $100,000-a-year “guides” to afternoons spent on public speaking, entrepreneurship and life skills. She also looks at Founders School, Alpha’s $150,000-a-year high school that promises students will build a business generating $1 million in profit by graduation or get their tuition refunded. Then, Sammi digs into the criticism: regulatory pushback in New York and Pennsylvania, concerns about screen-based instruction, extensive student monitoring, equity and access, and the lack of independent research behind Alpha’s headline numbers. So is Alpha School the future of education, or a high-priced experiment that’s still waiting on proof? Follow Sammi Cohen on Instagram Subscribe to the Social Currency newsletter Here’s what Sammi covers today: 00:00 Alpha School’s Bold Promise 02:47 The Origin Story of Alpha School 03:32 The Pitch Behind Two-Hour Learning 04:15 How Alpha School Actually Works 04:36 Guides vs. Teachers and $100K Salaries 05:03 Inside a Typical Alpha School Day 05:51 Does It Actually Work? Alpha’s Test Score Claims 06:36 The Missing Independent Evidence 07:30 Why Parents Are Drawn to Alpha 08:16 Paying Up to $75,000 a Year 08:53 What Alpha Parents Told Sammi 09:14 Founders School and the $1 Million Business Guarantee 11:51 Inside the Founders School Day 12:22 The $150,000 Tuition and Refund Fine Print 13:08 What Founders School Reveals 13:33 The Five Big Criticisms 13:43 Regulatory Friction 14:33 The Screen-Based Learning Debate 15:16 Surveillance and Student Privacy 15:46 Equity and Access 16:35 The Question of Proof 16:55 What Alpha Is Really Selling 17:23 The Big Takeaway 17:58 The Risk of Measuring Everything 18:24 Can Education Be Optimized? 19:06 How to Show Social Currency Some Love Learn more about your ad choices. Visit megaphone.fm/adchoices

Bala started with $5,000, a sketch and a yoga class that wasn't hard enough. Today, the brand behind the bangles on every workout influencer's wrists is growing 50% year over year with just 12 full-time employees. This week, Sammi sits down with Bala co-founder and CEO Natalie Holloway, author of Bootstrap Empire, to unpack how she and her husband Max went from burnt-out ad agency employees at 72andSunny to building one of fitness's most recognizable brands. Natalie shares the Kickstarter number that would have made her walk away, why she walked into Shark Tank asking for $400K for 10% and walked out with $900K for 30%, and what happened when the episode aired just two weeks before the world shut down. Then, Natalie opens up about the post-COVID bust that forced Bala to lay off nearly its entire team, the spending mistakes she'd never repeat, and why she chose small business loans over venture capital to keep control of the company. Later, she breaks down the reality of dupe culture, from navigating patents across countries to confronting retailers who sell knockoffs next to Bala, and explains why the brand created Move by Bala for its upcoming Walmart launch. Plus, Natalie shares how Bala plans to become the "female Rogue," the repeat purchase challenge of selling products people keep for years, why she walked away from a New York City fitness studio the night before signing the lease, and how she and Max keep work and marriage separate. Follow Sammi Cohen on Instagram Subscribe to the Social Currency newsletter Check out Natalie's book Bootstrap Empire Here's What Sammi Covers with Natalie: 00:00 Natalie Holloway's Social Currency 05:45 How Advertising Prepared Natalie to Build a Brand 07:05 Why You Can't Be Married to an Idea 08:05 The Origin Story of Bala Bangles 11:35 From Account Person to Product Designer 13:10 Launching Bala With $5,000 14:20 The Kickstarter Number That Would Have Made Her Quit 15:40 Climbing "Cringe Mountain" 19:55 Inside Bala's Shark Tank Deal 21:55 What Happens After a Shark Tank Deal Closes 22:20 Airing Two Weeks Before COVID 23:55 The Post-COVID Bust and Laying Off the Team 26:10 What Natalie Would Have Done Differently 29:10 Why Bala Chose Loans Over Venture Capital 32:00 Fighting Dupes and Patent Infringement 34:15 When Your Retailer Sells Your Dupe 37:10 Do Dupes Actually Make Bala Bigger? 37:55 Move by Bala and the Walmart Launch 39:00 Growing 50% a Year With 12 Employees 40:15 Building the C-Suite 41:00 Bala on TikTok Shop 42:40 What Lululemon Is Getting Wrong 44:15 Becoming the Female Rogue 46:10 Solving the Repeat Purchase Problem 48:00 Why Bala Walked Away From a NYC Studio 50:10 Lightning Round 51:20 Natalie's 30-Minute Meeting Rule 52:40 Social Currency Corner: AI in Marketing 54:50 Listener Question: Running a Business With Your Spouse Learn more about your ad choices. Visit megaphone.fm/adchoices

For the first time in its history as a public company, Peloton turned a profit. After years of billion-dollar losses, the fitness brand posted $63 million in net income this fiscal year. Just three years ago, it was a punchline. Today, Sammi unpacks how Peloton went from pandemic darling to cautionary tale and back again. She revisits the crash that wiped out $40 billion in market value, founder John Foley's exit, and the Sex and the City reboot that turned a Peloton bike into a plot device. Then, she breaks down the turnaround strategy led by CEO Peter Stern, the former Apple executive who built his career on subscriptions, not hardware. Sammi walks through the bets that got Peloton back in the black: aggressive price increases and cost cuts, a viral ad campaign starring Heated Rivalry's Hudson Williams, a global partnership with Spotify, and a new push into commercial gyms. Plus, she explains why the stock dropped more than 11% on the day Peloton announced its historic profit, and what that says about whether Peloton is really back. Follow Sammi Cohen on Instagram Subscribe to the Social Currency newsletter Here's What Sammi Covers Today: 00:00 Peloton's First Profitable Year 01:50 Partner Message - Mercury 02:50 From $50 Billion to Punchline 03:45 John Foley's Exit and the 87% Wipeout 04:15 The Pandemic Bubble Cautionary Tale 04:55 Enter Peter Stern, Peloton's Apple Hire 05:45 The Four-Pillar Turnaround Plan 06:15 Price Hikes and Cost Cuts 07:30 The Heated Rivalry Ad That Went Viral 08:15 The Spotify Partnership 08:58 Peloton's Commercial Gym Bet 09:55 The $63 Million Turnaround 10:25 Partner Message -Mercury 12:45 Why the Stock Fell Anyway 13:15 A Shrinking Subscriber Base 14:40 How to Show Social Currency Some Love Learn more about your ad choices. Visit megaphone.fm/adchoices

Nearly a billion people open Snapchat every month, and almost half a billion use it every single day. Fifteen years after Evan Spiegel and his co-founders launched the app, formerly known as Peekaboo, out of a Stanford dorm room, Snap is betting its next decade on something you wear on your face. This week, Sammi sits down with Snap co-founder and CEO Evan Spiegel to talk through the evolution of the company, how he thinks about being one of the most copied products in social media, and Specs, the $2,195 AR glasses more than a decade in the making. He explains why he sees the copying as a compliment to great design, why hardware is a much harder bet for competitors to follow than software, and what convinced him a decade ago that computing needed to move off screens and into the world. Evan also breaks down the viral meme that introduced Specs to a mainstream audience, how the company thinks about privacy on a device built to record, and why Spotlight, Snap's video feed, has become one of its fastest growing products by rewarding authenticity over AI generated content. He shares his prediction for what Snap looks like in 2036 and his take on the ongoing debate over minimum ages for kids on social media. Toward the end, Evan gets personal, talking about parenting four kids in a world full of screens, what his wife Miranda Kerr has taught him about skincare, and the story behind his family's donation to an organization that relieves medical debt. Follow Sammi Cohen on Instagram Subscribe to the Social Currency newsletter Here's What Sammi Covers with Evan: 00:00 Evan Spiegel's Social Currency 03:42 How Snapchat Started as "Peekaboo" 05:57 The Insight That Turned It Into a Messaging App 08:47 Being Social Media's Most Copied Product 11:06 What Evan Still Signs Off On at Snap 12:32 The Decade-Long Bet on AR Glasses 16:05 The Timeline for Mass Adoption of Specs 17:05 Evan's Live Reaction to Sammi Trying Specs 20:47 Why Specs Are Priced Like a Computer 22:29 The Viral Meme That Introduced Specs to the World 23:58 How Specs Are Designed Around Privacy 27:35 Why Spotlight Is One of Snap's Fastest-Growing Products 33:00 Evan's Prediction for Snap in 2036 37:42 Evan's Take on the Social Media Age-Gating Debate 41:22 Parenting Four Kids in a World Full of Screens 41:29 What Miranda Kerr Taught Him About Skincare 43:31 The Story Behind the Undo Medical Debt Donation 46:03 Lightning Round 49:37 Listener Question: Staying Motivated Building Hardware Learn more about your ad choices. Visit megaphone.fm/adchoices