<description>
        &lt;p&gt;Teachers call books published by Heinemann their bibles. The company's products are in schools all over the country. Some of the products used to teach reading are rooted in a debunked idea about how children learn to read. But they've made the company and some of its authors millions. &lt;/p&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Map:&lt;/strong&gt; &lt;a href="https://www.apmreports.org/story/2022/11/10/heinemann-sales-by-school-district?utm_source=rss&amp;amp;utm_medium=referral" class="Hyperlink SCXW118969386 BCX0"&gt;Heinemann’s national reach&lt;/a&gt; &lt;br&gt;&lt;strong&gt;Read: &lt;/strong&gt;&lt;a href="https://www.apmreports.org/episode/2022/11/10/sold-a-story-e5-the-company?utm_source=rss&amp;amp;utm_medium=referral" class="Hyperlink SCXW118969386 BCX0"&gt;Transcript of this episode&lt;/a&gt; &lt;/p&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Watch:&lt;/strong&gt; &lt;a href="https://www.youtube.com/watch?v=QmAxCgFDuLQ" class="default"&gt;The story behind &lt;/a&gt;&lt;em&gt;&lt;a href="https://www.youtube.com/watch?v=QmAxCgFDuLQ" class="default"&gt;Sold a Story&lt;/a&gt;&lt;/em&gt;&lt;br&gt;&lt;strong&gt;Organize: &lt;/strong&gt;&lt;em&gt;&lt;a href="https://features.apmreports.org/sold-a-story/discussion-guide/?utm_source=rss&amp;amp;utm_medium=referral#s01e05" class="default"&gt;Sold a Story&lt;/a&gt;&lt;/em&gt;&lt;a href="https://features.apmreports.org/sold-a-story/discussion-guide/?utm_source=rss&amp;amp;utm_medium=referral#s01e05" class="default"&gt; discussion guides&lt;/a&gt;&lt;br&gt;&lt;strong&gt;Support:&lt;/strong&gt; &lt;a href="https://support.americanpublicmedia.org/sold-a-story-sn" class="Hyperlink SCXW118969386 BCX0"&gt;Donate to APM Reports&lt;/a&gt; &lt;br&gt;&lt;strong&gt;Listener survey: &lt;/strong&gt;&lt;a href="https://mpr.qualtrics.com/jfe/form/SV_6l3Re9u1TzNV59I" class="default"&gt;Tell us about yourself&lt;/a&gt;&lt;br&gt;&lt;strong&gt;More: &lt;/strong&gt;&lt;a href="https://features.apmreports.org/sold-a-story/?utm_source=rss&amp;amp;utm_medium=referral" class="Hyperlink SCXW118969386 BCX0"&gt;soldastory.org&lt;/a&gt; &lt;/p&gt;&lt;br/&gt;&lt;p&gt;Dive deeper into &lt;em&gt;Sold a Story&lt;/em&gt; with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at &lt;a href="https://cloud.connect.americanpublicmedia.org/sold-a-story" class="Hyperlink SCXW118969386 BCX0"&gt;soldastory.org/extracredit&lt;/a&gt;.&lt;/p&gt;
      </description>

Sold a Story

APM Reports

5: The Company

NOV 10, 202247 MIN
Sold a Story

5: The Company

NOV 10, 202247 MIN

Description

<p>Teachers call books published by Heinemann their bibles. The company's products are in schools all over the country. Some of the products used to teach reading are rooted in a debunked idea about how children learn to read. But they've made the company and some of its authors millions. </p><br/><p><strong>Map:</strong> <a href="https://www.apmreports.org/story/2022/11/10/heinemann-sales-by-school-district?utm_source=rss&amp;utm_medium=referral" class="Hyperlink SCXW118969386 BCX0">Heinemann’s national reach</a> <br><strong>Read: </strong><a href="https://www.apmreports.org/episode/2022/11/10/sold-a-story-e5-the-company?utm_source=rss&amp;utm_medium=referral" class="Hyperlink SCXW118969386 BCX0">Transcript of this episode</a> </p><br/><p><strong>Watch:</strong> <a href="https://www.youtube.com/watch?v=QmAxCgFDuLQ" class="default">The story behind </a><em><a href="https://www.youtube.com/watch?v=QmAxCgFDuLQ" class="default">Sold a Story</a></em><br><strong>Organize: </strong><em><a href="https://features.apmreports.org/sold-a-story/discussion-guide/?utm_source=rss&amp;utm_medium=referral#s01e05" class="default">Sold a Story</a></em><a href="https://features.apmreports.org/sold-a-story/discussion-guide/?utm_source=rss&amp;utm_medium=referral#s01e05" class="default"> discussion guides</a><br><strong>Support:</strong> <a href="https://support.americanpublicmedia.org/sold-a-story-sn" class="Hyperlink SCXW118969386 BCX0">Donate to APM Reports</a> <br><strong>Listener survey: </strong><a href="https://mpr.qualtrics.com/jfe/form/SV_6l3Re9u1TzNV59I" class="default">Tell us about yourself</a><br><strong>More: </strong><a href="https://features.apmreports.org/sold-a-story/?utm_source=rss&amp;utm_medium=referral" class="Hyperlink SCXW118969386 BCX0">soldastory.org</a> </p><br/><p>Dive deeper into <em>Sold a Story</em> with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at <a href="https://cloud.connect.americanpublicmedia.org/sold-a-story" class="Hyperlink SCXW118969386 BCX0">soldastory.org/extracredit</a>.</p>