4 Things Event Organizers Buy When They Hire a Speaker

When someone hires you to speak, what are they actually buying?  Your expertise is part of it. But the person planning the event also needs your talk to accomplish something for the people in the room. How clearly can you explain what that something is? In this final episode of our Bookable Speaker series, I’m talking about what makes your talk worth the investment I take you behind the scenes of a presentation I gave at MAICON, where I had plenty of useful AI examples and a slide deck that still felt flat. I also share how my client Danielle Hayden found the idea underneath her bookkeeping expertise and changed the focus of her talk. Thought leadership can help you make a stronger case for your speaking fee. It takes a perspective you’ve developed through your work, stories that help people understand it, and a way for the audience to apply it. In this episode, you’ll learn: 4 things event organizers buy when they hire a speaker Why celebrity speaking fees aren’t a useful comparison for most of us How I caught myself in the expert trap while preparing my MAICON presentation What changed when Danielle built her talk around an observation from her client work How one signature talk can support keynotes, workshops, and lead generation Questions to ask an organizer about the people attending your session A sentence to finish before you add another slide About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/495/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our in-person speaking retreat in Orlando: https://www.speakingyourbrand.com/live/  Connect on LinkedIn: https://www.linkedin.com/in/carolcox “Speaker Industrial Complex” Report: https://gatheringarchitecture.com/papers/speaker-industrial-complex  Related Podcast Episodes: Episode 342: I Almost Got Stuck in the Expert Trap: How I Created My Recent Successful Conference Presentation Episode 362: Integrating Thought Leadership and Lead Generation in Your Signature Talk with Danielle Hayden Episode 486: Stop Creating Every Presentation from Scratch: Build One Talk You Can Adapt for Any Audience