Social Media for Speakers - What We Do and Advice We Ignore

Get ready for some real opinions on how effective (or not) social media is for you as a speaker. After all, if a post gets thousands of views but none of the right people see what you speak about, what did those views do for your speaking business? I'm joined by Speaking Your Brand coaches Diane Diaz and Erin Mark for a conversation about social media for speakers, as part of our Bookable Speaker series.  We have very different relationships with it. Erin enjoys making Instagram Reels. Diane and I spend most of our social media time on LinkedIn, and I stopped posting on Instagram years ago.  Yet we agree on the question worth asking: Can an event organizer find you, understand your message, and picture you speaking to their audience? We talk about the LinkedIn profile details that matter, why Erin doesn't send a sales pitch with a connection request, and what happened when an organizer contacted me through my mostly dormant Instagram account. We also get honest about posting frequency and the temptation to chase views. You’ll hear: Why follower counts and viral views can be misleading measures for speakers What to put in your LinkedIn headline and About section How Erin starts conversations with potential partners and buyers Why photos from actual speaking engagements are useful content How to choose a posting rhythm you can maintain and check whether it's helping About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.  Links: Show notes at https://www.speakingyourbrand.com/493/  Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/  Attend our in-person speaking retreat in Orlando: https://www.speakingyourbrand.com/live/  Connect on LinkedIn: Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/  Erin Mark = https://www.linkedin.com/in/erinmark/  Related Podcast Episodes: Episode 492: How to Get Your Next Speaking Engagements: The Bookable Speaker Checklist  Booked Without Burnout series