Rebrands are hard. And when they go wrong, they can be really wrong.In this episode of Spiraling Up, the Hinge team takes a playful—but deeply practical—look at Crazy, Stupid Rebrands: the most common ways professional services firms sabotage their own brand transformations.Using a game-based format inspired by classic romantic comedies, the team dissects real branding blunders—from research-free repositioning and internal power struggles to rushed launches that leave teams confused and clients unconvinced.Listeners will learn:<ul><li>Why most rebrands fail before design even begins</li><li>How internal alignment breaks down during brand transitions</li><li>What separates a “clean breakup” from a branding disaster</li><li>The strategic foundations every successful rebrand needs</li></ul>This episode is equal parts entertaining and educational—and a must-listen for marketing leaders, firm partners, and executives navigating brand change.

<description>&lt;p&gt;Rebrands are hard. And when they go wrong, they can be &lt;em&gt;really&lt;/em&gt; wrong.&lt;/p&gt;&lt;p&gt;In this episode of &lt;em&gt;Spiraling Up&lt;/em&gt;, the Hinge team takes a playful—but deeply practical—look at &lt;b&gt;Crazy, Stupid Rebrands&lt;/b&gt;: the most common ways professional services firms sabotage their own brand transformations.&lt;/p&gt;&lt;p&gt;Using a game-based format inspired by classic romantic comedies, the team dissects real branding blunders—from research-free repositioning and internal power struggles to rushed launches that leave teams confused and clients unconvinced.&lt;/p&gt;&lt;p&gt;Listeners will learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why most rebrands fail before design even begins&lt;/li&gt;&lt;li&gt;How internal alignment breaks down during brand transitions&lt;/li&gt;&lt;li&gt;What separates a “clean breakup” from a branding disaster&lt;/li&gt;&lt;li&gt;The strategic foundations every successful rebrand needs&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;This episode is equal parts entertaining and educational—and a must-listen for marketing leaders, firm partners, and executives navigating brand change.&lt;/p&gt;</description>

Rebrands are hard. And when they go wrong, they can be really wrong. In this episode of Spiraling Up, the Hinge team takes a playful—but deeply practical—look at Crazy, Stupid Rebrands: the most common ways professional services firms sabotage their own brand transformations. Using a game-based format inspired by classic romantic comedies, the team dissects real branding blunders—from research-free repositioning and internal power struggles to rushed launches that leave teams confused and cli...

Crazy, Stupid Rebrands (and How to Avoid Catastrophe)

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