Are we surprised NFL viewership is up? Plus, the WNBA escapes a mess
Episode 672 of the Sports Media Podcast with Richard Deitsch features a roundtable with Jon Lewis, editor and founder of Sports Media Watch, Chad Finn, sports media columnist for the Boston Globe and Austin Karp, the media writer for Sports Business Journal. In this podcast, we discuss the NFL season-to-date viewership through Week 8, with NFL games averaging 18.4 million viewers (TV+Digital), the highest average through Week 8 on record and up +3% vs. 2025; what we expect in the second half for viewership; the WNBA Finals hitting its best viewership mark since 1999, with Game 7 averaging 3.3 million viewers on USA Network, CNBC and Peacock; the seven-game Valkyries-Dream matchup averaging 1.9 million viewers across NBC, USA, CNBC, Syfy and E!; Versant CEO Mark Lazarus saying that high prices for NFL and World Cup rights could “create an opening for Versant as other media companies reassess their sports portfolios and spending commitments,” according to John Ourand of PUCK; MS Now Joe Scarborough saying ESPN’s Pat McAfee is ruining “College GameDay; our thoughts on Election Day viewership and more. You can subscribe to this podcast on Apple Podcasts, Spotify and more.