HOW TO CREATE A BRAND AMBASSADOR PROGRAM FOR YOUR FASHION BUSINESS

You’ve most likely thought about working with influencers to grow your fashion brand but have you considered implementing a brand ambassador program? Brand ambassadors differ from influencers because rather than being paid a substantial amount of money for promoting your brand as a job, they are excited about what you offer and see their work as a fun thing to do for perks like early access, insider opportunities, free products, and small stipends.  While being an influencer is a career, being a brand ambassador is a fun activity. Are you prepared to create a brand ambassador program for your fashion business? Try out these tips to help you choose the right ambassadors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit startupfashion.substack.com/subscribe