Startups Decoded

Vanessa Larco went from shipping product at Microsoft, Twilio and Box to most of a decade as a partner at NEA, and now runs Premise VC.She assumed moving into venture meant shelving her product brain. It turned out to be her edge. Founders and investors stare at the same signals of product market fit, and they often read them in opposite directions.Her sharpest idea is product curiosity fit. AI has made it easy to sign customers who are spending experimental budget, and that revenue looks like traction right up until renewal. In this episode you will walk away knowing which signals seed investors trust, why the playbook that won you seed will lose Series A, and why constraints are an asset (with some help from Bluey).Episode outlineBurning floppy disks at four: growing up in a family of foundersKinect, Facebook gaming, and the swing from pure qual to pure quantThe acqui-hire that felt like a breakup, and the secret plan behind joining NEAProduct curiosity fit, and why bookings stopped proving anythingSeed backs the founder, Series A backs execution: every round is a new gameWhat Bluey teaches founders about constraints and repairing conflictListen: Apple || Spotify || YouTubeVanessa Larco - https://www.linkedin.com/in/vanessalarco/Vanessa Larco is co-founder of Premise VC, backing early-stage software founders after nearly a decade as a Partner at NEA investing in category creators like Robinhood and Mejuri. Before venture, she built product at Microsoft, Disney, Twilio, and Box, the resume Premise's whole thesis is built on.Andy WalshThree-time founder with two exits who bootstrapped to $10M ARR, now host of Startups Decoded (top 2%, 850k+ downloads) and advising founders on growth through consulting and his podcast.https://www.linkedin.com/in/anwalsh/Access All Areas.Listen: Apple || Spotify || YouTubeSubscribe: SubstackConnect: LinkedInWeb: startupsdecoded.com Socials: TikTok || Instagram || XMusic Credit.“Neptuno” – Phondupe (Album: Onykia) https://phondupe.bandcamp.com/album/air-conditioning-vol-2Disclaimer.The views and opinions shared on Startups Decoded are for informational purposes only and do not constitute investment or legal advice. Always consult a qualified professional before making any financial or legal decisions.

Carina Cunha is an investment banker, founder, and advisor who's worked with over 100 companies from pre-seed to IPO. She helped build Crimson Education into a unicorn, then landed two offers on Dragons' Den UK for her own startup, Nosy, and pulled a billion views out of less than $5,000 in ad spend. Favikon now ranks her a Top 3 LinkedIn voice for sales.Here's the tension. Founders treat a raise as the win. Carina treats capital as fuel, not proof. Fundraising is just another sale, and the real proof is traction. Capital should scale something that already works, not pay for finding out if it does.We get into running your own operating system instead of the market's default one. Why being told you're wrong feels personal, but being shown you're wrong is a gift. And what to say in a first meeting when you've got no traction and no leverage yet.Episode outlinePersonal systems first: you can't change rules you never stopped to seeCapital as fuel: traction is the proof, capital should scale what already worksFundraising is another sale: what investors are actually buyingIdentity and being wrong: why it stings, and why it's a giftCompress the failure cycle: hypothesis, failure, analysis, iterationThe first meeting: no traction, no leverage, and the move that still worksListen: Apple || Spotify || YouTubeCarina Cunha - https://www.linkedin.com/in/carinacunha/Carina Cunha is building an investment bank and writing a book on human consciousness. She structures capital raises across venture, debt, and private equity, work that showed her a broken system up close. She's advised over 100 companies from pre-seed to IPO.Andy WalshThree-time founder with two exits who bootstrapped to $10M ARR, now host of Startups Decoded (top 2%, 850k+ downloads) and advising founders on growth through consulting and his podcast.https://www.linkedin.com/in/anwalsh/Access All Areas.Listen: Apple || Spotify || YouTubeSubscribe: SubstackConnect: LinkedInWeb: startupsdecoded.com Socials: TikTok || Instagram || XMusic Credit.“Neptuno” – Phondupe (Album: Onykia) https://phondupe.bandcamp.com/album/air-conditioning-vol-2Disclaimer The views and opinions shared on Startups Decoded are for informational purposes only and do not constitute investment or legal advice. Always consult a qualified professional before making any financial or legal decisions.

Founders treat early decisions like they're reversible. A board seat, a deal term, who gets hired first. None of it is as flexible as it looks. By the time a bad call costs you something, it's already baked in, and nobody tells you that on day one.Andy hosted a live panel in front of 60 plus founders for Startups Decoded Live, presented by J.P. Morgan. On stage: Elizabeth Vincent (J.P. Morgan Asset Management), Emma Usich (Girl Math Capital), and Breen Sullivan (The Fourth Effect).Two exits taught Andy the same lesson twice: nobody warns you because the people around you usually haven't made these calls before either. Governance, fundraising structure, and the money decisions that show up after the term sheet, laid out by people who've sat on the other side of the table.Episode outlineBoards and governance: why the timing of your first seat mattersAdvisors vs. investors: when to formalize the relationshipFundraising structure: how terms shape control before you feel itCap table strategy: trade-offs founders skip when defining termsAfter the term sheet: capital preservation and budget protocolLessons from SVB's collapse: why founders should bank early with a firm like JP MorganPresented by J.P. Morgan: Helping venture-backed founders navigate the financial decisions that come after the term sheet. From capital preservation to liquidity strategy, we help companies make the most of every dollar they raise.Listen: Apple || Spotify || YouTube Andy Walsh 2x exited founder and host of Startups Decoded (Top 2% globally). Andy helps founders sharpen judgment and integrate brand, product, and growth into a clear path to scale.Elizabeth Vincent: VP at J.P. Morgan Asset Management, advising founders on post-raise cash management.Emma Usich: Co-founder of Girl Math Capital. Previously M&A at Uber, investment banking at Bank of America.Breen Sullivan: Founder and CEO of The Fourth Effect, connecting startups with board-ready advisors after a decade as general counsel at high-growth tech companies.Access All Areas.Listen: Apple || Spotify || YouTubeSubscribe: SubstackConnect: LinkedInWeb: startupsdecoded.com Socials: TikTok || Instagram || XMusic Credit.“Neptuno” – Phondupe (Album: Onykia) https://phondupe.bandcamp.com/album/air-conditioning-vol-2Disclaimer.The views and opinions shared on Startups Decoded are for informational purposes only and do not constitute investment or legal advice. Always consult a qualified professional before making any financial or legal decisions.

Brett Turner has built four companies and sold three of them for a combined $500 million plus.His sharpest insight has nothing to do with pitch decks or growth hacks, it comes down to cash. Most founders treat treasury as a back office problem, something you hand off the moment you can afford a CFO. Brett spent over a decade as a CPA at Deloitte, ran corporate finance inside Amazon, then worked Controller and CFO roles across a string of startups before he ever founded one himself.This episode traces that arc, from CPA to three time founder, and lands on Trovata, the AI native treasury platform he calls his last hurrah, now pulling stablecoins directly into corporate cash management. The takeaway is not to go learn accounting. It is that the boring disciplines, cash visibility, liquidity planning, financial literacy, are the actual infrastructure that lets founders survive long enough to get “lucky”. Skip them and speed is what kills you, not the market.Episode outlineThe accountant's apprenticeship: a dozen years across CPA, Controller and CFO roles at Deloitte, Amazon and early-stage startups, before he ever touched a company he owned.Amazon and the SEC grind: corporate finance discipline inside Amazon, the unglamorous training ground for the founder he'd later become.Four companies, three exits: the pattern connecting the lessons, and how it spawned Trovata, saving his best for last.From operator to founder: the shift from CFO to building and owning as CEO.Trovata: ten years building the treasury platform he wishes had existed for every company before it.Listen: Apple || Spotify || YouTubeBrett Turner - https://www.linkedin.com/in/brett-turner/ Founder and CEO of Trovata, an AI-native treasury platform bringing stablecoins into corporate cash management. This is his seventh startup, following three prior exits.Andy Walsh - https://www.linkedin.com/in/anwalsh/Three-time founder with two exits who bootstrapped to $10M ARR, now host of Startups Decoded (top 2%, 850k+ downloads) and advising founders on growth through consulting and his podcast.Access All Areas.Listen: Apple || Spotify || YouTubeSubscribe: SubstackConnect: LinkedInWeb: startupsdecoded.com Socials: TikTok || Instagram || XMusic Credit.“Neptuno” – Phondupe (Album: Onykia) https://phondupe.bandcamp.com/album/air-conditioning-vol-2Disclaimer.The views and opinions shared on Startups Decoded are for informational purposes only and do not constitute investment or legal advice. Always consult a qualified professional before making any financial or legal decisions.

Vadim Gordin has looked at more early cap tables than most of us have had coffees. He built a data set most founders never see: hundreds of first-person fundraising accounts, cross-referenced against years running accelerators at NYU. His numbers say the friends and family round is not a formality. It is where the mistakes that surface at Series A actually start.We walk through what a healthy angel funnel looks like stage by stage, why the shape of your earliest round predicts problems two years out, and what a messy F&F cap table costs you later. The goal is not just closing the round, it is closing it in a way that does not quietly sabotage you down the line. For anyone staring down their first raise, this is the funnel math nobody hands you.Visit Healing Healthtech - Vadim's Substack.Episode outline:Why the F&F round gets treated as an afterthought, and why that is a mistakeInside the data: what a healthy angel funnel looks like stage by stageThe Mighty Middle thesis, and why $50M to $150M exits change the fundraising mathCap table mistakes that do not hurt until Series AReducing human suffering as an investment filterWhat to build before you are ready to raise from anyoneListen: Apple || Spotify || YouTubeVadim Gordin - https://www.linkedin.com/in/vadimgordin/Vadim ran a venture studio inside NYU Tandon that turned under $500K in deployed capital into hundreds of millions in enterprise value, working with teams like Ataraxis, Vital Audio, and CaroRhythm. He now runs Mighty Middle Ventures, a fund and studio backing healthtech founders building toward the $50M to $150M exits traditional VC ignores.Andy Walsh2× exited founder and host of Startups Decoded (750,000 downloads + Top 2% globally).https://www.linkedin.com/in/anwalsh/Access All Areas.Listen: Apple || Spotify || YouTubeSubscribe: SubstackConnect: LinkedInWeb: startupsdecoded.com Socials: TikTok || Instagram || XMusic Credit.“Neptuno” – Phondupe (Album: Onykia) https://phondupe.bandcamp.com/album/air-conditioning-vol-2Disclaimer.The views and opinions shared on Startups Decoded are for informational purposes only and do not constitute investment or legal advice. Always consult a qualified professional before making any financial or legal decisions.