Episode 858 | How to Build Products People Want

If AI can build anything, how do you decide what to build?  In this episode, Rob Walling celebrates the launch of his sixth book, Idea to Traction: Stop Building SaaS Nobody Wants in the Age of AI. He shares why he wrote it, how it started as part of The SaaS Playbook, and why he rewrote it three times. Plus, why every second- and third-time founder still validates before they build, and why AI can speed up building but not learning. Topics we cover: (0:41) – Idea to Traction: Stop Building SaaS Nobody Wants in the Age of AI is available (2:32) – Why Rob wrote another book (4:56) – How the book began inside The SaaS Playbook (6:33) – Rewriting the book three times (8:57) – Why validation still matters with AI (10:50) – Grinding until the work finally clicks (12:22) – Endorsements from Jason Cohen and Derek Sivers  (15:28) – Who Idea to Traction is for (16:25) – What the book covers, from ideas to traction (18:26) – SaaS isn't dead, and moats keep changing Links from the show: Idea to Traction: Stop Building SaaS Nobody Wants in the Age of AI by Rob Walling | Out Today! Start Small, Stay Small by Rob Walling  The SaaS Playbook SaaS Launchpad MicroConf TinySeed Ruben Gamez | LinkedIn Jordan Gal | LinkedIn Bryan Shankman | LinkedIn  LeadTruffle  Jason Cohen (@asmartbear) | X Smart Bear Live Derek Sivers The Dip by Seth Godin  Ep. 834 | Eric Ries Revisits The Lean Startup and Discusses How to Become Incorruptible Ep. 855 | The Eight SaaS Moats that Still Work in the Age of AI The Only SaaS Moats Left in 2026 | MicroConf Rob’s talk Rob Walling | YouTube If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify