Jessica Rhodes: Does Podcast Guesting Actually Work? The Ingredients That Make It Pay Off

Jessica Rhodes: Does Podcast Guesting Actually Work? The Ingredients That Make It Pay Off Guest: Jessica Rhodes, CEO of Interview Connections Host: Julie Riga In This Episode Jessica shares how booking her dad on podcasts in 2013 grew into one of the longest running podcast booking agencies in the country Why she returned to the CEO seat at the end of 2025 after an eight year hiatus The cookie recipe analogy: leave out one ingredient of success and guesting can seem like it does not work The Ingredients for Success Trust and Searchability: Interviews build backlinks, credibility, and a trust checkbox you can share before a sales call Relationships: Treat guesting as a premium networking strategy and choose shows where a real connection and future collaboration are possible The Long Game: Most people quit before the compound effect takes place, so keep going and keep improving your craft Key Takeaways PR is visibility, while podcast guesting is marketing and a strategy to grow your business Get clear on your offer before investing in visibility Tighten your origin story and build a story vault of repeatable stories Use the flavors of speech, including tempo, tone, and pauses, to hold attention Use an external microphone and keep it close for a richer sound Disclose paid placements, because the FTC may one day pay closer attention to podcasting Authenticity wins, because nobody remembers your mistakes as much as you do Perfect For Entrepreneurs, coaches, speakers, and business leaders who want visibility that leads to real growth Connect with Jessica Rhodes Website: interviewconnections.com Free podcast guesting masterclass on positioning, monetizing, and repurposing your interviews Connect with Julie Riga Links: https://stacklist.app/julieriga Leadership coaching and the Before I Speak program Subscribe to Stay On Course wherever you listen to podcasts Share this episode with leaders who need to hear these podcast guesting insights #stayoncourse #podcastguesting #leadership #growth #success Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.